In advertising, we all know that making a good first impression is one of the most absolute important factor for success. It is a fact that many consumers are persuaded into purchasing a product not because of the qualities and specifications of the product itself but with their perception of the product. And for that to happen, you need to have the best effective advertising campaign. Creative an effective advertising campaign is a skill that many people or corporation would love to have. It is a skill that’s very hard to master. One needs to know the elements and factors that makes an effective advertising campaign. So how do you come up with an effective advertising campaign? Through brainstorming of course.
Here are some brainstorming tips that can help you come up with an effective advertising campaign:
First you have to determine what is the objective of the ad campaign. Most people tend to neglect the importance of this step when it comes to advertising. Knowing your objective allows you to focus your brainstorming effort into the things that do matter. Having a clear view of the goal enables you and your team to formulate the steps that are needed to get there. Ambiguous objectives can only result to wasted time without actually going anywhere. Do your best to be highly specific.
Determine what’s your target audience / market. This one is pretty much a no-brainer. If you neglect to implement this step, then you have no right to be in the advertising industry. You can’t have possibly have a product that targets everyone so you need to have a niche market. If you don’t, then you will only end up with generic advertising ideas that doesn’t really grab anyone’s interest.
Know the qualities of your product and put emphasis into its competitive advantage. This means that you will not only focus on your product but you will also need to research about your closest competitors as well. This helps in highlighting the best qualities of your product and what makes it better from your competitors.
Another crucial factor when it comes to the success of your advertising campaign is the medium on which you will convey your marketing efforts. Now this depends largely on your target market. For example, if your target market are kids then you would want to advertise in a TV time slot when you know that these said kids are home. Another is if you are advertising to adults, then you would want to advertise through the daily paper. Choosing the proper medium draws the line that separates an effective marketing campaign from a useless one.
Just remember that when brainstorming for an effective advertising campaign, be sure that you can provide a light-hearted and productive atmosphere. And also be sure that you take advantage of the technology that’s available to you that can be utilized for conveying the ideas of everyone that’s involved like a whiteboard, video camera, rear projection screen and so on.