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Nonprofit Marketer of the Year
The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) honored three nonprofit marketing leaders at its Nonprofit Marketing Conference in Chicago, IL, on July 16, 2009. Eric Overman, Operation Smile, received the Nonprofit Marketer of the Year Award, and Anne Bergquist, YMCA of Metro Chicago, and David J. Neff, American Cancer Society High Plains, received the Special Marketing Initiatives and Social Media subcategory awards, respectively. The AMA/AMAF Nonprofit Marketer of the Year Awards honor extraordinary leadership and achievement in the field of nonprofit marketing.
Eric Overman is Director of Online Communities and Social Media at Operation Smile (www.operationsmile.org), an international medical charity dedicated to mobilizing a world of generous hearts to heal children’s smiles and transform lives across the globe.
Since joining the organization in 2006, Eric has launched its first Online and Interactive department, promoted integrated marketing programs, and introduced new technologies to increase donor engagement and empower supporters to also become advocates and fundraisers. These efforts generated 30 percent annual online revenue growth and resulted in email list growth of 500 percent. Eric is currently launching branded online communities and leading the charge to integrate social media into the marketing mix, as well as deploying an internal social business software platform to enhance global communications.
Eric’s blog, Disrupt IT (www.ericoverman.com), explores the impact of the emerging disruptive technologies and media on the nonprofit world. Eric lives in Virginia Beach, VA, with his wife, Karen, and two children. He serves as president-elect of the Hampton Roads American Marketing Association and holds an MBA from William & Mary’s Mason School of Business.
Anne Bergquist, Vice President of Brand Management and Marketing for the YMCA of Metro Chicago (www.ymcachgo.org), joined the Y in 2002. She is responsible for the Y’s brand image through its corporate marketing program that drives annual membership revenue in excess of million from more than 120,000 members at 19 branches across Chicagoland.
In addition to the corporate marketing strategy, Anne directs the development and execution of the marketing plans at each YMCA membership branch, enabling customization with consistent brand identity using guerrilla marketing, advertising, and promotional tactics at the local level. As a result of her efforts, from 2003 to 2006 the Y grew membership revenue by million and increased retention by 11 percent.
During her tenure at the Y, Anne restructured the corporate marketing department to function as an in-house agency serving 19 membership branches, six Human Services programs, and four resident camps. She also developed a comprehensive graphic design/copy template system for membership marketing, retention, and fundraising materials, ensuring maximized internal resources and consistent brand identity across the association. In addition, Anne developed and directed the Y’s first image awareness campaign tied to the YMCA’s 150th anniversary in 2008.
Anne has a BA in American Studies from the University of Notre Dame. She and her husband, Kent, reside in Chicago.
David J. Neff is the Director of Web, Film and Interactive Strategy for the American Cancer Society’s High Plains division (www.cancer.org) and is also the Executive Director of Lights. Camera. Help (www.lightscamerahelp.com).
In his capacity at the American Cancer Society, David directs all Web and interactive strategies and online properties for six states in addition to managing the division’s eRevenue strategy, social networking/media strategy, and online community strategy. As the executive director of Lights. Camera. Help, he is working to start the world’s first nonprofit-focused film festival.
David is a two-time recipient of a Futuring and Innovations grant, which he used to create C-Tools and SharingHope.TV (www.sharinghope.tv). C-Tools was the first PDA software tool for the prevention of cancer developed by the American Cancer Society, and SharingHope.TV is the nonprofit world’s first totally user-generated content Web site. In 2009, the Austin American Statesman recognized David as one of the top 25 Social Media People in the state of Texas.
David earned his BS in Public Relations from the University of Texas with a minor in Business from the McCombs School of Business. He currently lives in Austin, TX.
Letter of resignation
Blogged in The Woodwork: One door closes…
Mark finds my formality amusing. 🙂 And yet, I misspelled "condition," how crazy is that?
Uploaded with Realmac Software’s LittleSnapper.
At least I got to pad my resume. 😉
Tagged, Software Architect, January 2007- September 2009
Responsible for all site stability, scalability, speed, and security issues. System is built on OPAL (Oracle PHP Apache Linux). When OPAL is found lacking, responsible for decision to move parts to Java layer.
Solved site stability and scalability issues allowing for virality curve to grow site from 18 million registered users (January 2007) to well over 80 million registered users (March 2008).
Rearchitected site performance allowing a growth from 830 million monthly page views (Feburary 2008) to over 7.2 billion monthly pageviews (May 2009) while reducing the web server count in half.
Architecture made to securely transparently and dynamically recover from various security vulnerabilities (XSS, session fixation, cookie vulnerabilities), of which there have been many attacks on the site. Previously a database transaction that took weeks to complete had to be executed to deal with cleaning up after attacks.
Finished database partitioning (February 2007) to allow for site scalability.
Designed API to integrate with third parties (March 2007). Transformed it toboth an internal API and an Ajax/JSON one (February 2008) that is configurable, multiplexed, cacheable, and secure (XSRF, etc.). It is now used in every web page of the site as the DHTML library along with Yahoo User Interface (YUI) (supervised migration from various other frameworks starting in Feburary 2007).
Built the most popular dating application on the web in order to increase site engagement (May 2008). The application generates over 87 million page views, 17 million yes clicks, and 2.2 million matches every day (January 2009).
Built and deployed static content compiler (CSS, JS) to also be dynamically edge-cacheable (November 2008) while limiting both bytes and transaction numbers. Built and begun deployment on memcache-based dynamic cache for API and pages (the latter edge cacheable) that is generating an average of 3% extra server capacity a day (March 2009).
Help transition development from a waterfall release system (6 releases in 2006), to an agile one (27 releases in 2007), to a web-agile one (daily releases). Engineering codebase, team structure, work environment, and development process to reduce engineering churn from 100% a year when joining the company to <10%, while engineering team size has more than doubled in size.
This lead company to 17 months straight of profitability in the middle of economic downturn (since April 2008), top 80 website worldwide (Alexa, since November 2008, up from #320 in December 2007), #3 social network in advertising market share (HitWise, November 2008) #3 largest overall socal network in the United States (Nielsen NetRatings, December 2008), #3 and fastest growing social network in the United States in total daily users behind MySpace and Facebook, (comScore Media Metrix, February 2009), and #3 and fastest growing social network in the United States in time spent on site per user behind MySpace and Bebo (comScore Media Metrix, February 2009).
Social Media Club Dallas: September 09 Meeting
September 24, 2009
Social Media Club Dallas: Branding and Social Sites Slide
Social Media Club hosts conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other.
The Club’s primary mission is to promote media literacy, promote standard technologies, encourage ethical behavior and share best practices. We are active across the U.S. and Canada and expanding globally.