Online Advertising has a voracious appetite for changes. Techniques which are raging successes wither out at the blink of an eye. It is thus very important to keep accessing the Online Advertising Techniques that are being employed for your business so that you do not end up flogging a dead horse. Let us have a look at the techniques that are currently working for advertising on the online platform.
Online Advertising is about interaction. This form enabled the target audience to interact and be a part of the campaign in ways that are impossible for the other media. Online Contests took this interaction to a whole new level and provided incentives of prizes and awards for the winners. It is a common practice for the advertiser to give away the promoted product or service to the winner of the contest. Registering for the contest often requires sharing of the contest. The lure of a brand new product results in thousands of registrations and shares. There are hardly any better cost effective techniques for creating awareness of a new product or service. Industries such as the telecom industry and IT industry, that have a faster rate of producing newer products, make effective use of Online Advertising Contest Hosting.
This is another technique of Online Advertising which is being amply used by various businesses. The practice of providing trial versions (lasting for about a month) has always been there in the market. Online Advertising Agencies have taken a page out of this book and employed a similar technique to promote services. A video discussing the problems that are solved by the services is made viral on the internet. This Viral Video gives a sample of how the service provider would solve the discussed problem, ending with its contact details. This technique often requires the user to key-in his details like name, email id. This database can also be then used at a later campaign for target based advertising.
Online Advertising is an ongoing process. Once a database has been created or obtained, sending out regular promotional emails is another effective technique. This ensures that the contact with the user is not lost. Maintaining contact can prove influential in increasing the chances of sales during the later campaigns. Sending promotional newsletters, mailers, etc. at regular intervals are some of the ways of maintaining contact.
Article Writing is another effective way of promoting the website of your brand. However, this area needs to be placed under close scrutiny as the forums allowing article submissions keep changing their rules according to the changes and updates of the prominent search engines. This is because they are among the first to be heavily penalized if caught on the wrong side of the ethics. Considering that the articles are published according to the current rules, they can act as permanent sources of advertising for your website.
Social Media Optimization
The present times in social interaction are the times of likes and shares. We are seeing a unique phase when sharing an interesting ad over the social media is also happening. Sharing and recommending an ad would have been unthinkable a few years ago. But think of the number of ads which you have seen because they were shared by a friend on your social media profile page. Online Advertising Agencies have intelligently used this phenomenon to their advantage. Viral Videos with humorous or emotionally engaging content are made available on the internet. The story line often contains a subtle reference to the advertised brand. Once the video goes viral, there is no stopping on the visibility or the goodwill generated for the brand.
If you are looking for prominence on the web right now, associating with an Advertising Agency providing the above services would go a great way. In a nutshell, going engaging and going viral is the current working mantra of Online Advertising.