Cool Advertising Through Social Media images

Some cool advertising through social media images:

Bull Wrestling Bear Markets: Testosterone-driven
advertising through social media
The combination of increasingly complex high-risk financial instruments (unknown, under-acknowledged, under-estimated and/or misunderstood by public and private policy sector workers at all levels of governance) and a thriving culture of testosterone-driven traders with their hands firmly on the throttle of oil-dependent muscle vehicles, flooring-it on shared virtual highways with silently condoned (albeit) unwritten permission and even enthusiastic encouragement to exceed safe speed limits, the exponential growth in wealth of the upper quintile of the upper quintile accompanied by the exponential increase in poverty of the lower quintile of the lower quintile, the global expansion and implementation of the belief-system based on unfettered, self-regulated market political economies (loosely called market liberalism although best-served by political conservatism) promulgated around the planet through mass media content packaged to sell imagery of the invisible hand of the market as the right hand of the new secular god surrounded by soldiers of the user-pay, private-is-better, blame-the-poor, monetize-everything, blame-the-ill, social-justice-vs-economic-efficiency, base-minumum-wage-on-pin-money-workers, minimum-government, trickle-down-affect, legal-but-not-ethical, group-think-culture led by the Triad of Mises-Friedman-Hayek has led to market chaos that is not theoretical but Really Real.

According to Dan Mitchell’s article Trading on Testosterone" in the New York Times, "Movements in financial markets are correlated to the levels of hormones in the bodies of male traders, according to a study by two researchers from the University of Cambridge."

The Adobe Photoshop image was created by adding the Suit to the bull and layering my own mortgage meltdown digitage with the article’s illustration by Alex Eben Meyer in the New York Times. I saved this as a transparent .png file. (I am unsure of the licensing for the NYT image.) [1]

This is twisted curve in the winding road of ancient arguments that prohibited participation of hormone-driven women (emotional versus logical, intuitive versus deductive, feelings versus reason) in pivotal positions of decision-making.

read more | digg story

Does this mean the invisible hand of the market should be wearing a glove? Should the use of Viagra be monitored on the trading floor?


1. In response to the interesting question from Ray Randall re: Creative Commons Licensing of this images which he used here : and here Ray is using CC for the first time and was confused and concerned about following Web 2.0 etiquette. It can be confusing.

This image is my digital collage or mashup as described above which is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License. Most of my Flickr images are under the Creative Commons License lets authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry while legally remixing and reusing fragments of the work of others.

When you add a Flickr image to your blog through Flickr’s menu options, it automatically generates this code (I’ve replaced with [ and ])
[div style="float:right;margin-left:10px;margin-bottom:10px;"][a title="photo sharing" href=""><img style="border:solid 2px #000000;" src="" alt="" /][/a]

[span style="font-size:.9em;margin-top:0;"]
[a href=""]Bull Wrestling Bear Markets: Testosterone-driven[/a]

Originally uploaded by [a href=""]ocean.flynn[/a]

By using Flickr’s code the image is linked to image, artist and textual info.

I notice a lot of people bypass this and simply thank oceanflynn or Maureen Flynn-Burhoe which is fine for me because Google makes the link. It wouldn’t if your name was not as easily identified by Google. And this method is not really Flickr-friendly.

However, Flickr has its own set of rules which requires that the live link to the Flickr-hosted image. This also accesses the accompanying explanatory text which describes how I added my own original mashups as well as remixing and reusing some of the work of other artists.
If you follow my links to the NYT’s article you can see where the bull and bear originate. I put the bull in a Wall Street suit and tie and added my own original Adobe Photoshop image which was quite timely and involved. When you crop to include only the bear and bull, it is possible that it borrows too heavily from the original NYT’s article illustration.

Webliography and Bibliography
Coates, J. M. and J. Herbert. 2008. "Endogenous steroids and financial risk taking on a London trading floor." Proceedings of the National Academy of Sciences.

Emarketer. 2008-03-18. "Online Advertisers To Spend Through Turbulence."

Flynn-Burhoe, Maureen. 2008-04-19. "Complex Financial Instruments and Testosterone-Driven Trading: Algorithm of Market Chaos."

Mitchell, Dan. 2008-04-19. "Trading on Testosterone." New York Times. 5tvolz permalink

Palmer, Jason. 2008-04-14. "Traders’ raging hormones cause stock market swings."

Rubel, Steve. 2008-04-17. "Study: A Billion Dollars in Internet Advertising is Wasted." Micro Persuasion.

Rubel, Steve. 2008-04-19. Twitter.


1. Algorithm: a "problem-solving procedure: a logical step-by-step procedure for solving a mathematical problem in a finite number of steps, often involving repetition of the same basic operation" or a "problem-solving computer program: a logical sequence of steps for solving a problem, often written out as a flow chart, that can be translated into a computer program," a term used in the late 17th century. It is an alteration, "after Greek arithmos "number," of algorism, via Old French and medieval Latin based on the Arabic al-Ḵwārizmī , the name of the 9th century mathematician who introduced algorithms to the West." See MSC (1998-2005) Encarta.

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