If you have not seen Google Adwords, you need to explore using this for your business. You only pay when someone clicks on your ad(s) not when it is seen. This gives business owners a great way to finally track true ROI in their marketing campaigns. This tutorial will assist in the establishment of your Google AdWords Starter edition.
When setting up a Google AdWords Account you will need to prvoide both personal and financial information. The financial side is best handle by credit card. Also since you are using the web to promote your products and services a basic necessity is the ownership of a website. You can buy a URL at several sites on the web. It is best to purchase your URL to match the product or service. For example www.BestPlumberChicago.com.
You will need an email account, it is best and recommended not to use an ‘free’ service such as GMX or Bing. It is only $ 5 to set up an account and you will not be billed until you reach the $ 50 plateau. Seventy characters are all you are allow for your ad copy in an AdWords Campaign. In fact there are only 4 lines of text. The headline which is consist of no more than 25 charaters. The 2nd and 3rd line are the ‘body’ of the ad. Each line is only 25 characters, please note this includes spaces and assumes you are using the English language. The last line is your display URL. Continuous keyword research is needed to build a database of the PPC keywords people use to find your website.
Keywords or keyphrases are the words that a person uses while they are searching on Google. Dentist, Local Dentist, Dentist (plus a zip code) are examples of keywords.
Keywords are good descriptions of what you do or sell. Keyword phases are the lifeblood of your campaign, these are the words used by a Google user to find your ads. Car Repair, Local Mechanic, Oil Change are examples of keywords. With Google AdWords there are four keyword types you will need to understand Exact, Phase, Broad and Negative. Broad match: keyword allows your ad to show on similar phrases and relevant variations. Phrase match: “keyword” allows your ad to show for searches that match the exact phrase. Exact match: [keyword] allows your ad to show for searches that match the exact phrase exclusively. Negative match: -keyword ensures your ad doesn’t show for any search that includes that term.
Next you can choose your budget. The dollar amount you set for your budget is the maximum amount you will be charged in any given month. Be thorough, if you are targeting a competitive niche where it costs $ 3 a click – setting a budget of $ 20 a day means that the system can only show your ads a few times a day before your budget is used up. You do not have to shoot in the dark for the amount of Cost-Per-Click with a no charge tool from Google: which can be found at https://adwords.google.com/select/KeywordToolExternal
Take care to add your contact details. Don’t worry, you’re not going to receive any spam or constant Google emails, but it is important to receive alerts when your ads aren’t showing. Set Up Account and pick your login email and create your account to get started! If you already use Google services, you can use your existing login. You’re done now the funds (hopefully) come in. You will now receive a confirmation email from Google and instructions on how to activate your account.