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Author: Admin

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For starters, and just to make sure we're all on the same page, what is email marketing software? In a nutshell, it's exactly what it sounds like: communicating with your customers via email. But there's a key difference between legitimate email marketing software and the pesky spam messages that end up in your junk folder. The difference is that email marketing software is opt-in, or permission-based. This means that the people who are receiving your email...

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The promise of making it big online is being fulfilled by a handful of big-name companies like eBay and Amazon. These "category killers" have learned how to dominate the Web medium in their chosen business areas. Aside from these and other wildly-successful household name online brands, many other companies selling online are still trying to find that perfect marketing mix. It has been over 10 years since the bursting of the dot com bubble, at which...

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