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KK Outlet – 10 years of KesselsKramer’s work on show
To celebrate the tenth anniversary of Amsterdam communication agency KesselsKramer, the Kunsthal Rotterdam is presenting a retrospective of the agency’s self-willed work. With audacious and contrary advertising campaigns using numerous media channels, KesselsKramer has acquired an excellent reputation since it was established in 1996. Take Ben, for example, the mobile network. Thanks to the unusual and personal approach with which the brand was communicated through television advertisements, posters and products, Ben has more or less become a household name. The same approach is taken in the exhibition KK Outlet, designed as a 200-square metre shop displaying well-known and less well-known statements used in famous campaigns. Major clients such as Ben, Diesel, Nike and MTV turn to the agency, renowned in the Netherlands for its campaigns for Bavaria, Radiol and Het Parool newspaper. KesselsKramer has also put smaller clients on the global map, among them the now notorious Hans Brinker Budget Hotel.
KK Outlet contains a wide-ranging selection of many different stories, products, advertisements, commercials, books, websites, posters and place mats. KesselsKramers’ successful body of ideas and bold imagery are quite literally put on display and visitors – or ‘customers’ – decide for themselves what they want to ‘consume’. Day-dreaming in the world of Diesel with the film project ‘Diesel Dreams’, discovering why Bavaria drinkers know that ‘Men are from Bars and women are from Venus’, understanding why dog droppings became such a successful publicity stunt for the Hans Brinker Budget Hotel, getting to know the home-grown ‘do’ brand, watching hitherto unscreened ‘Ben’ commercials or losing your way in the internet’s most inaccessible website: www.kesselskramer.com. Nothing is too crazy in the world of KesselsKramer!