Cool Best Way To Advertise On Social Media images

A few nice best way to advertise on social media images I found:

That’s interesting
best way to advertise on social media
Last night I read Flickr’s patent on its interestingness algorithm. Patents are not easy to decipher sometimes, especially if they’re written well as this one is, but I think I have some interesting things to share…

(Note: Please don’t confuse the following with a discussion about Explore. Explore depends on interestingness, but getting into Explore depends on a lot more than just interestingness.)

From reading the patent, it seems to me that the entire "Flickr System" is largely built around this notion of interestingness, so anyone who says that popularity and interestingness are not important in Flickr universe is dead wrong. My intuition is that Flickr was designed first as a means to provide superior search results to seekers of "media objects", and second as a social network. It’s interesting to see that the patent description forsees video and other objects, as well as launched advertising specific to the content of the media object (i.e. image).

The basics of the "interestingness score" that Flickr calculates for each of your images have been discussed here and many places: how many faves, comments, notes, views, and where the views come from (e.g. an award group versus an outside search engine). Also discussed elsewhere is the "how many groups" question (answer: 1-5 good, +5 perhaps penalized).

Here are some tidbits from the patent that perhaps are less intuitive…
–Interestingness is affected by how long it’s been since your last upload (it doesn’t say how it takes any of these factors into account by the way!)
–The EXIF camera data is important to have. If you are uploading scanned images (e.g. film) it likely won’t have such data. My recent lomos didn’t get into Explore until I added the EXIF data (I use a Mac, so I used some freeware called "Reveal 1.2").
–Other metadata is important to have. I haven’t done "controlled experiments" on this, but my guess if the title, description, tags, or sets are empty, that decreases interestingness.
–Interestingness is decremented over time (e.g. 2% a day); and is decremented in the presence of metadata (in the title, text, tags, comments, notes) of blacklisted words (you can guess what those are!)

I also found it interesting that an image’s interestingness score can be customized to the requester of the score. For example, if you’ve faved a lot of my pics with a particular tag, then other pics that you haven’t faved but which have the same tag will show up to you as "more interesting".

Of course, in the end, faves and views and comments and all that stuff is the outcome–the cause is having an interesting photo to start with!


2015 Update
The information above is still correct, although I think the underlying Interestingness has become more complex than when I posted this 7 years ago. In general, a photo will be more interesting with more faves and comments, and text in the title, description, and tags, and EXIF and geo-tagging metadata.

There’s an apparent moderate tradeoff between Interestingness and Relevance within the Flickr search engine. Fewer words in title, description, and tags usually increases Relevance but decreases Interestingness.

Optimize for Interestingness is you want to get into Explore, and show up high in the Interesting tab in Flickr Search. Optimize for Relevance if you want to show up high in the Relevant tab in Flickr Search. Note that all Flickr searches default to Relevant, so ceteris paribus this is a better tab to be ranked high in.

Winter market, NYC – Jan 2009 – 19
best way to advertise on social media
These photos were taken on a random Saturday afternoon in late January 2009, about two blocks south of the movie theater where I was planning to see the movie "The Curious Case of Benjamin Button."

I arrived half an hour early (as usual), and decided to wander around the area to see if I could find something interesting to photograph — and stumbled unexpectedly upon a "green market" in the "pocket park" next to the subway station at Broadway & 66th Street. Aside from the essentially empty "DiPaola Turkey Farm" booth, the other vendors seemed to be selling apples (and hot cider) for the most part, though there were also a couple of stands selling honey, cookies, and pies.

Lots of people were walking by, and there were some chairs and small picnic tables where people could sit and relax, or perhaps enjoy some of the wares they had purchased. It was pretty cold when I took these pictures, probably around 25-30 degrees Fahrenheit, but there was also a dazzling bright sun that made the weather a little more tolerable….

After I finished taking as many pictures as I could reasonably imagine taking (80% of which were deleted before these "keepers" were uploaded), I walked back north to the movie theater. Along the way, I passed a guy wearing a billboard advertising a "going out of business" sale at Circuit City … which had nothing to do with the fresh-food market I had just seen, but which was still sufficiently interesting that I couldn’t help photographing them and adding them into the collection…


Note: this photo was published in a Feb 5, 2009 blog article entitled "After-Effects of Circuit City Bankruptcy." It was also published in a Sep 3, 2009 blog titled "7 Reasons Why Your Marketing Plan Doesn’t Work." And it was published in a Dec 29, 2009 blog titled "Promoting a Home Business." Apparently, it was also published in the Jan 2009 issue of a blog titled Affiliate Marketing News.

Moving into 2010, the photo was published in a Jan 16, 2010 blog titled "" And it was also published in an Apr 9, 2010 Favorite RSS blog, with the same title as the caption that I used on this Flickr page. It was also published in an Apr 25, 2010 blog titled "Free Classified Ads." And it was published in a Jul 6, 2010 blog titled "To Get Attention To Your Home Business Advertising." It was also published in a Jul 9, 2010 tTechnologeek blog, with the same title as the caption I used for this Flickr page. And it was published in an Aug 4, 2010 blog titled "Advertising Degree Online – How To Get Ahead In Your Advertising Career," as well as an Aug 4, 2010 Lastest Article Marketing Works News blog, with the same title as the caption on this Flickr page. It was also published in an Oct 23, 2010 Internet Marketing blog, with the same title and notes as what I had written on this Flickr page, as well as an undated (late Oct 2010) blog titled " Relationship of Affiliate Business and Internet Marketing Online." It was also published in a Nov 23, 2010 blog titled "X Files of Online Marketing." And it was also published in a Dec 12, 2010 blog titled "Your Future Starts With an Internet Home Business."

Moving into 2011, the photo was published in a Mar 26, 2011 blog titled "Grab On The Healthy And Wealthy Options of Home Business USA." It was also published in a Dec 17, 2011 Social Media blog, with the same caption and detailed notes that I had written on this Flickr page.

Moving into 2012, the photo was published in an undated (mid-Feb 2012) blog titled "Affiliate Marketing Blog." It was also published in a Jul 9, 2012 blog titled "NEVER FALL BEHIND THE COMPETITION WITH THESE ARTICLE MARKETING TIPS." And it was published in a Sep 5, 2012 blog titled "A Beginners Guide To Basic Article Marketing."

Moving into 2013, the photo was published in a Jan 4, 2013 blog titled "Solid Article Syndication Advice For Anyone To Follow And it was published in a Jan 14, 2013 blog titled "Increase Traffic For Free With Article Advertising." It was also published in a Jan 28, 2013 blog titled "The Death Spiral has Officially Begun: B&N Announces Plans to Close 20 Stores a Year." And it was published in an undated (early Mar 2013) blog titled "Simple Tips To Keep Your Home Business Running Smooth."

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