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The history of direct marketing can be traced back to the mid 15th century, shortly after Gutenberg invented movable type and the printing press. Then, within a very brief amount of time, the first trade catalogs appeared from printer/publishers.Things didn't change much until 1867, when the typewriter was invented. It was at that point in time that direct marketing through the mail (mail order sales) began in earnest in 1867. In 1872,Aaron Montgomery...

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