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PPC Management is the management of PPC campaigns by a company that specializes in maximizing ROI in PPC campaigns. Overview of PPC: Pay per click (PPC) is an Online ad model used on websites, where ad buyers pay only when their ad is clicked. When dealing with search engines, advertisers usually bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click instead of using a bidding system. What...

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