Measuring ROI And Metrics For A Social Media Marketing Campaign
Clients often ask how we measure ROI on a social media campaign and that is a tough question as, being a dyed in the wool marketer, I know that ROI is a business metric and not a media metric. So, how do we determine if our client is achieving 'ROI' on the social media marketing activity we are engaging in? Social media marketing activity has a lot of 'unmeasurable' benefits to businesses that use it for...