The most critical information you will need if you’re looking to achieve massive Herbalife success, are some solid Herbalife marketing tactics. I’m about to reveal the top five marketing strategies that you can start to apply in your business to help you sell products and recruit new reps into your organization.
Tip #1: Stop Using ‘Caveman’ Marketing Tactics
Many sponsors (perhaps even your personal sponsor) teach and preach to do mail-outs, put fliers on cars, pitch anyone that comes within 3 feet of you, invite all your friends and relatives to meetings and sample out products to everyone you know. It’s my belief that these caveman marketing tips are reason for the 98% fail rate in the network marketing industry. The reason for that is because unless you have a huge sphere of corporate influence (for example, you’re a CEO or have been an insurance agent for 20 years), you simply don’t know enough business minded people that are going to take the business serious enough – even if you’re good enough at sales to push them into joining. The Internet is where up and coming Herbalife reps are flourishing, and you’ve got to get online if you expect to reach the top of the pay plan. Therefore, tips 2-5 will be comprised of online marketing methods that you can use to absolutely explode your business over the course of the next 90 days.
Tip #2: Start a Blog – ‘www.yourname.com’
Forget about your company website – and start a blog. Sending prospects to a replicated Herbalife website will cause them to literally land there, wander around for a few minutes, and leave. How will you know if they are interested in anything or not before they leave? You won’t. That’s a gigantic dilemma, more than ever, if you’re paying for any of your marketing. Another reason for the replicated website not working is because it will only brand Herbalife, not you. See, people don’t join businesses, they join people – leaders, to be more precise. A blog will display your leadership abilities from day one, and people will feel more comfortable joining you. Furthermore, prospects who want to learn more about what you are offering can give you their name and email address (we will touch more on that in Herbalife marketing tip #2). My recommendation is to create a word-press blog. They are absolutely free, the only thing that will cost anything is the hosting (around $ 5 per month from Host Gator), and the domain name (roughly $ 12 from GoDaddy). So for less than $ 20 bucks, you’re really in business.
Tip #3: Obtain an Email Auto-responder
This is one of the most important things that will be on your blog and it’s a lead capture form. The rationale behind this form is to be able to get the contact information from people who come on your blog so that you can get back to them with details. Now, in order for someone to want to give you their name and email, you must promise something in return. Your ‘free gift’ can be anything from a free report to an e-book, that provides value to your subscribers. For example, if your blog is all about the best home based business opportunity, then your e-book could reveal the ten steps to choosing a home based business. The thing you’ve got to understand is that you need to build a relationship of some type with your subscribers prior to pitching your opportunity. There are millions of individuals in network marketing so if you want to achieve Herablife success, standing out is an absolute must. Implementing an email auto-responder service like Get Response or A-weber will allow you to stay in touch with prospects on complete auto-pilot and significantly assist you in your Herbalife marketing campaign.
Tip #4: Create Content For Your Blog
Before you do this, you’ve got to decide who your target audience is, and simply create articles and videos that will provide value in helping them get what they’re looking for. Providing value on the front end will allow you to actually ‘attract’ prospects to your business opportunity because they will want more and more knowledge from you. That is where it gets fun because ‘pitching’ is completely taken out of the picture. So, if you’re targeting people who want to make money from home, create valuable content in the form of articles and videos on how you can make money from home.
Tip #5: Promote Your Blog
This is the most important part, because if you create a beautiful blog with fantastic content, if you’re not promoting it, then who’s going to actually see it? No one, correct? There are many methods of promotion, however the least expensive technique is article marketing. Since you’ve already created articles for your blog, all you need to do is post the articles in article directories such as E-zine Articles, and provide a link that goes back to your blog. The crucial theory here is that you need to get as many links pointing to your blog as possible.