The process of increasing sales via a definite strategic plan is known as marketing. Marketing is of two types, Business marketing and consumer marketing. The basic difference between the two types can be summarized as follows: In business marketing, the commodities are sold to an organization i.e. one business dealer sells his products to another…

If you don’t want to waste your small business marketing resources, avoid three major causes of such waste and improve your odds of business success. The three major causes are: 1. Not utilizing small business marketing research. 2. Not identifying the people most inclined to buy your products or services. 3. Failing to create a…

Small business marketing environments can affect your business more than by what your do and say in your marketing. By including these marketing environments in your marketing and business plans, you open many opportunities for your business. You need to consider the following ten small business marketing environments as you plan your small business marketing….

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