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Digital Advertising

Advertising is more than just billboards anymore because static billboards will soon become a thing of the past. With the merging of digital media and out of home advertising, consumers will be exposed to customized and fully interactive forms of multimedia. Billboards are becoming more mobile, personal, and tailored to the specific needs of the consumer. Even outdoor advertising agencies are noticing this emerging change in the industry. Back in 2010, 24.4 billion dollars were invested...

Since beginning this column last fall, I've attempted to point to trends, analysis and reports that gauge the development of digital signage and identify the strengths and opportunities for this emerging medium.I'm not alone on this mission. An excellent white paper from Profitable Channels makes a strong case for digital signage networks as an effective advertising medium with the ability to compensate for deficiencies in television advertising manifested in increasingly fragmented audiences, digital video recording and...

The practice of advertising outdoors has been around for quite a long time and it might as well be as old as advertising itself. But as people change, cultures grow, and technologies develop, so did outdoor advertising. Out of home advertising spending rose from $ 6.1 billion back in the year 2010 to $ 6.4 billion this year and $ 7.6 billion by the year 2015. Outdoor is very relevant to the daily...

Digital Advertising has broken all pace barriers and become a necessity for every business looking for growth and increase in sales. Association with a Digital Advertising Agency is also a must as the Digital Media requires a team specialized in the desired technicalities and round-the-clock monitoring. A correct assessment of the potential agencies is vital as investing in an agency ill-equipped to provide the appropriate Digital Advertising Solutions may result in a waste of time and...

These days large internet advantage, electronic marketing and advertising that is also called digital advertising and marketing, internet marketing also website marketing is perhaps one of the most efficient methods for businessmen to enhance their particular company globally in a short span of the time. It provides great flexibilities and convenience for brief or mid-sized business organizations or huge corporate entrepreneurs aside from their particular kinds of company. At the earlier stage, electronic advertising and marketing...