A diploma in advertising and marketing communications can lead you to several different career paths – research and development, marketing strategies development, copywriting, media planning, product promotion, event marketing, digital/mobile marketing, marketing and media buying and production. The field comprises of many facets and activities, offering you several career choices. The nature of work in…

Aspirants who are eager to pursue their future and lead their career in communication or journalism can appear for the diploma or degree courses in the field of mass communication. It was thing of the past that most of the people used to go abroad for further studies. It’s not that youngsters today do not…

We humans communicate with each other to get things done in our lives. In the similar way, businesses operate by formulating a well-defined communication channel to enable all across communication in the organization. The term is known an integrated marketing communication which aims at achieving the objectives of a marketing campaign, through a well-coordinated use…

Ever since I know the world, there is one thing common in every field, i.e. advertising. This is an element which is omnipresent in every business field whether you run a small local shop or a multi-branded showroom. This is why today’s youth are looking to gain career value out of this business field. As…

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