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Measuring Social Media

Check out these measuring social media images: Trash Chaos Vessal --"What Lies Within" 04 This series of art is a commentary about society: our over stimulating culture, bombardment of visual "noise" and attention deficits, as well as being graphic, eye catching conversation pieces made from trash usually thrown out in the garbage. "What Lies Within" measures 4.5" wide by 3 " wide, and 2.75" deep. ...

Clients often ask how we measure ROI on a social media campaign and that is a tough question as, being a dyed in the wool marketer, I know that ROI is a business metric and not a media metric. So, how do we determine if our client is achieving 'ROI' on the social media marketing activity we are engaging in? Social media marketing activity has a lot of 'unmeasurable' benefits to businesses that use it for...