Some cool digital internet marketing images:
Rick Falkvinge, who founded the Swedish Pirate Party, came to speak at Stanford about the issue of copyright laws vs. civil rights. When he pointed out how the enforcing of copyright infringement laws in this era of digital everything would mean government surveilance of all documents between any two parties, it was immediately clear that this was the road to Big Brother hell. Whistleblowers, for instance, would be flushed out before they could do damage. Homos would be ousted from conservative arenas.
He said something interesting re: the gay community. "If you don’t have the right to private communication, an individual cannot form an identity."
The Pirate Party wants to stop copyright laws beyond commercial distribution. In other words, once a work is commercially distributed ie. a movie, a song, a game, a software program, it should be available to everyone to pass around from person to person without restriction. Trademarks, however, are okay because they protect the consumer and reduce transaction costs, he says, while infringement by the average crook is negligeable.
Not everyone was buying into his platform though. One student wanted him to tell us how a garage band is going to make money if it can’t sell a piece of music. He only said that the student was asking for a new business model implying that he wasn’t there to provide that. What he did say was that we had to think of a new way to sell our artistic endeavors as a service and not a commodity or a product.
The Pirate Party envisions the internet as one big public library and I like that idea too. He also envisions that the hoarding of patents to keep ideas from being produced (like what Hoover wanted to do to Dyson’s vaccuum cleaner idea) would be stopped.
I’ve never much liked the idea of ideas being patented and scientists not sharing their discoveries with everyone, but now that I’m going to be publishing a book, I, along with my colleagues who have produced "intellectual property", were hoping for a little passive income stream to finance our retirement. The pirate party is suggesting that copyrights be limited to five years because, as Rick points out, most of the money made by a blockbuster movie is made in the first weekend.
True enough, but only a handful of English speakers in my home town are going to be interested in my book during the opening weekend. It’s the fifteen years following that I was hoping to grow the book’s popularity in a niche market. I would have to hope that people would pay for the "service" of having a book in book format even though they could download it off the net. (Of course someone is going to have to be interested enough to provide the book for digital file sharing in the first place.)
Maggio 2007 – Seminario “il nuovo potere dei consumatori online”
Seminario Digital PR
I consumer generated media e l’impatto sulla comunicazione e sul business delle aziende.