Gap QuickLook 6 – overview
April 19, 2017 Ecommerce Marketing

A few nice ecommerce marketing images I found:

Gap QuickLook 6 – overview
ecommerce marketing
A click on Overview confirms that it contains secondary marketing verbage and the SKU. Nice to have when you need it, but good that it is on the second tab and not the first.

Check out this blog entry for the details behind this set.

Gap QuickLook 5
ecommerce marketing
A zoom-rect eminates from the product and an in-page pop-up appears. This is what Gap is giving the marketing gimmicky name "QuickLook." (I sympathize with them, as this is not an easy feature to name. Perhaps "Quick Add" or "Sizes and Colors" or some non-marketese language would have done it.)

Look what we have already:
– A large product image, product name, price, "more details" – presumable for description and SKU
– Available sizes, colors, and inseams
– "More views," which seems in this case just to be a bigger view. A better name would be good here, as big pictures like this are critical in e-commerce. Good that this link is available from both tabs of the QuickLook

Check out this blog entry for the details behind this set.

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