Last night I sat through a great webinar with Rich and Natasha Hazlett and I had to write an article on it, because it was such great information.
I am going to talk about:
– What you can’t do in Facebook Ads.
– What you can do in Facebook Ads.
– How to create a fee giveaway.
– How to set up your Facebook Ad.
The “Do’s” and “Don’ts” of Facebook Ads
There are really so many things that people should not be doing on Facebook, but they are doing it anyway. Most of them probably don’t even realize what they are doing is wrong. Today, I am going to show you what you should and shouldn’t be doing on Facebook ads.
Facebook is such a great tool to use as a network marketer for generating leads. You do not want to jeopardize your relationship with Facebook. If they don’t like what you are doing, for any reason, they can kick you off for life. For those of you who think, “Well, I will just create another account”, it is not that easy. Some of you may be familiar with the Google “Slap”. Facebook has basically the same policy as Google and if you lost you account on Google, you know how awful that is. Don’t mess things up with Facebook if you want to be around in for the long run.
Okay. Let’s get to the good stuff.
Don’t use names of companies or products in your ad. If you are using them in you ads, STOP! If you ad hasn’t been disabled yet you are just lucky. They will find it eventually. For example:
Don’t put, “Attn: Herbalife Reps” as you headline. Don’t use the name anywhere in you ad.
Your ad cannot suggest false relevancy. This means that you cannot tell them this a how to build a Herbalife business even though it is just a generic offer.
Network marketing is unacceptable on Facebook ads. You cannot advertise you network marketing company on Facebook.
Don’t put anything obscene in you ad. Self explanatory.
Don’t advertise a “work from home” business. Advertise your training instead.
Don’t advertise a big monetary gain with no strings attached. Don’t tell someone that they will make a lot of money and don’t need to do anything.
Don’t say bad things about another company.
Don’t use industry leads pics. I’ve seen some people using Mike Dillard’s pic when advertising something. If you are not Mike Dillard that is illegal and you could be sued and Facebook will catch it.
Don’t use other user’s names or photos in you ad. This kind of stuff can been seen as though that person is advertising what ever you put.
Don’t put exclamation points in the Headline!!!
Don’t use symbols in place of letters. M@ke M0n3y online
Don’t shorten words. Attn: Watch this cool vid
Match your landing page with your ad. Your ad and landing page must say the same things.
Don’t have any pop-ups or auto playing video or audio on your landing page.
Clearly list what ever product it is that you are selling on you landing page in you ad.
The URL in you ad must match your landing page.
You must use proper sentence structure and spelling in your ad.
Don’t use words repetitiously. For example, “buy buy buy”.
Don’t put a lot of capital letter in you ad. “Check out this COOL FREE VIDEO”
Don’t put …….. in you ad. Click below to see my video….
What Can I Do?
After reading the first part of this article you are probably thinking, “well, what the heck can I do then?” Well, I’m about to explain some things that you can do.
One good thing you can do that will certainly improve your chances of getting your ad approved is to include:
– click below to enter you email to get your video.
This is a good thing to put in your ad because it matches whats on your landing page and it informs the person that is going to click that it will require their email address.
– You can target a company’s leadership level. For example, you could say how difficult it is to achieve Diamond and how you product will help, or “not regional director yet?”
– You can promote services ads, lead generation ads, copywriting ads, Aweber training ads, etc… But you cannot promote you MLM company.
– Put an earnings and income disclaimer menu tab at the bottom of your landing page. (You can look for some examples online)
Create A Free Giveaway
Creating your own free giveaway is a great way to improve your business. People on Facebook get tired of seeing the same old capture pages over and over again for you affiliate offer. Pretty soon Facebook my start disapproving ads that link to affiliate offers, so you are going to need to create your own free gift to stay in for the long run.
A good idea for a free giveaway would be: “A special report”
You could create a 10 to 15 minute video on some Aweber training and call that a special report. Then take that special report and create a simple capture page with Optimize Press and get a cheap Ebook design made for $ 5.00 and your done. It’s really easy. Get over the mental hurdle and go out and create a 10 minute video or a 2 page report on some training that you seen.
One thing you need to know is that it doesn’t matter if a lot of people are teaching the same thing that you want to teach. Some people will like it in your voice better. It is very similar to cook books. How many different cook books are out there that teach people how to cook the same things. The only thing different is it’s a different person doing the teaching and it will taste a little bit different.
A great place to get you Ebook professionally designed for only $ 5.00 is Fiverr.
How To Setup Your Facebook Ad
First go to your Facebook Ads Manager. Then you will click to create an ad.
Once you get here you will want to type your external URL into the destination URL spot. You will then go down and type your ad based on the guidance I provided previously.
One thing that I want to point out here is that when you get down to the “Interest” spot, you will only want to pick one and keep your audience around the 5000 to 10000 level. This will help ensure that you are getting the best price for you clicks.
Once you get to the end is where you will want to select to optimize for clicks and keep your max bid around $ 1.00.
Once you ad has been running for a while you should be shooting for a CTR of anything above 0.100%. Also, don’t just create an ad and forget about it. Check on it regularly to see if it is converting.
The tips I have given you here should help you to avoid the Facebook slap, but nothing is guaranteed. Facebook has put a catch-all into their policy. It says that if they don’t like what you are doing, for whatever reason, they can disable your account. If you follow my tips you should be good for the most point.
Don’t allow yourself to get a lot of disapproved ads. If Facebook notices that you have more disapproved then approved ads, then they will end up disabling your account.