Making Business with Open Source, Mårten Mickos

A few nice finding new customers challenges images I found:

Making Business with Open Source, Mårten Mickos
finding new customers challenges
Photo: Blurry

NOTES UNCUT:

Making Business with Open Source, Mårten Mickos

6M customers, same as sybase
Trying to build a profitable business by giving things away. Dolphin doesnt jump left to right like in the western world. Free and open is in love with business. Collaboration aand sharing gives you differentiation and competitive edge. When you get big a lot of your actions become defensive instead of creating new opportunities. Most popular os db, 50k downloads per day, may be the most popular db. 20M product copies seeding the market. 8M installations. 190% CAGR, 25 countries, 70% at home. Bezos: I base my business on the things that will not change.

OS is not the cause of the changes, but the most appropriate response to it. OS is a production model, not a business model. Don’t assume something that is popular and new will be profitable. The world is flat and transparent. Aggregate power of the community than one community. Marten Mickos is Larry’s worst nightmare. 60 developers competing against 1200. Experts driven more by fame than fortune. In FOSS, you solve a problem by publicly posing the question. In closed source, you must yourself find all the answers. That’s expensive and time-consuming. No backup, then __. No CRM, then SugarCRM comes along. There is no social collaboration in the lamp stack and then rm comes along.
Sourceforge: 111k projects, 1,232k users. If a company had a million engineers, they would have to pay high salaries to a million engineers.

1 paying customer, 10 contributing users, 1k non-paying users. Never done anything in china, but there are users and Other companies invest and have -0M, but we are still at zero. If you are going to use a database without paying, use ours. We have such a strong brand. With one, you could screw up for years, but don’t do that.

Geoffrey More’s Four culture slide from USBC 2005

Schmidt: "I know this is a shock, but not all the best programmers are sitting here in california.

Innovation happens
* in frugality
* in encounters
* where there is a need

It’s not just about technology. I know many companies spend billions in R&D, but the best innovations happen when they dont have much money. If you close the door it doesn’t happen, but if you tell them they have to travel to China with the money you give them, get out an innovate.

Spaceship One, M, no computer controlled descent.

Commercialization
# Community: those who spend time to save money
# Then customers: Those who spend money to save time
Differentiation drives the compelling reason to buy (2), but may cause a "compelling reason to abandon" (1)

Challenge is to balance these two. If you create too compelling reason to buy, it may be a reason to abandon. Be careful not alienating your community. Similar to publishing’s balance of editorial and ads. Apache is most popular, 70% market share, goal of world domination, no money.

Balancing profit and freedom.
|JBoss|JBoss|
|RedHat|Fedora|
|IBM|ECLIPSE|

"Selling supprt for fre software is a legitimate ethical activity. As regards these details of how you sell the support, as far as I’m concerned, you should choose them so as to maximize your income" Stallman email Feb 2005.

Protect with:
– copyright
– trademarks, brand
-trade secrets
-superior service
-product stewardship
-mastery of supply and delivery chains

Softwre patents are detrimental to businesses large and small, open and closed, producers and users. Nosoftwarepatents.com

Why make it free? because a thriving ecosystem is stronger than any competitor. 5 guys, when he joined, but competing because of the ecosystem.

Why share? innovation happens elsewhere. brilliant minds are driven by fame more than fortune. People are not against us making money, they are against it if we have mis-communicated. Brand promises is the ultimate differentiator. OS isn’t a hurdle, it’s a ladder.

method of OS is nothing new, have always collaborated to build something bigger than we are ourselves. with the net you can collect that group around the wo

New coat! It’s for ‘snowboarding’.
finding new customers challenges
I’ve settled on a new winter coat, which I think I’m going to enjoy — it’s an acid-green snowboarding jacket that cost a Bit Too Much, but which I figure I’ll keep for years (my coat which has worn out was over 15 years old).

An excerpt from the letter I wrote customer service at the [redacted] store where I bought this:

I knew I wanted a jacket made from technical fabric and which
would be lightweight, even though I will be wearing it to walk around
the city and not for winter sports.

I asked a question of an older woman [ed. note: I only mention her apparent age because in the email, I was trying to pinpoint for them who it might have been; I also give them the date I was in the store.] working the floor in that
section, and I was really unhappy with how she spoke to me. I was
looking at some Burton jackets, and when I asked her where else in the
store I could look at jackets, she looked meaningfully at my cane and
told me, "*These* are for snowboarding." I told her I knew that. She
said there were more "regular" jackets on the second floor, and then
said, "If you can’t manage the stairs I can get someone to help you
with the freight elevator." I told her I’d be fine on the stairs.

I felt you should know that some of your employees could
use instruction in how to be polite to customers with apparent
disabilities. Does she challenge older people, because they don’t look
to her like snowboarders? Or people who aren’t white, since most
snowboarders are white men?

While I am glad you make your elevator available to customers who
aren’t able to use the stairs, your employee’s tone made it clear that
I would be inconveniencing her if I took this option, which made me
feel even more uncomfortable and unwelcome in your store.

—-

I did buy the jacket there, in the end, since I looked there first, found something I wanted, and then didn’t find anything else I liked as much in my shopping at other stores. I wasn’t going to let the snotty woman keep me from buying what I wanted. But I did send this letter to their customer service department, and I’m going to keep at them if I don’t get a polite response.

Grr!

Operation Enduring Freedom
finding new customers challenges
020911-F-7466S-109
One of the few merchants who can afford a spot to conduct business with a roof over his head this spice vender in Orgun, Afghanistan awaits the customers of the day. The spice, a local favorite was said by U.S. soldiers to cause them heartburn. (U.S. Army photo by Sgt. 1st Class Fred Gurwell) (Released)

imcom.korea.army.mil

To learn more about living and serving in Korea with the US Army, visit our official website at: imcom.korea.army.mil

Whether you are fresh off of active-duty, a military spouse or a seasoned professional, you will find a career with U.S. Army in Korea both challenging and inspiring. If you ready to join an award winning team and embark on the adventure of a lifetime, you can learn more about living and working in Korea online: imcom.korea.army.mil

Photos from the US Army in Korea can be viewed online at www.flickr.com/imcomkorea

The Morning Calm Weekly command information newspaper is available online at imcom.korea.army.mil

Published for those serving in the Republic of Korea – an assignment of choice.

About this image: Operation Enduring Freedom. A Department of Defense Image Collection.

These images are generally cleared for release and are considered in the public domain. Request credit be given the Department of Defense and individual photographer.

imcom.korea.army.mil

To learn more about living and serving in Korea with the US Army, visit our official website at: imcom.korea.army.mil

Whether you are fresh off of active-duty, a military spouse or a seasoned professional, you will find a career with U.S. Army in Korea both challenging and inspiring. If you ready to join an award winning team and embark on the adventure of a lifetime, you can learn more about living and working in Korea online: imcom.korea.army.mil

Photos from the US Army in Korea can be viewed online at www.flickr.com/imcomkorea

The Morning Calm Weekly command information newspaper is available online at imcom.korea.army.mil

Published for those serving in the Republic of Korea – an assignment of choice.

About this image: Operation Enduring Freedom. A Department of Defense Image Collection.

These images are generally cleared for release and are considered in the public domain. Request credit be given the Department of Defense and individual photographer.

imcom.korea.army.mil

To learn more about living and serving in Korea with the US Army, visit our official website at: imcom.korea.army.mil

Whether you are fresh off of active-duty, a military spouse or a seasoned professional, you will find a career with U.S. Army in Korea both challenging and inspiring. If you ready to join an award winning team and embark on the adventure of a lifetime, you can learn more about living and working in Korea online: imcom.korea.army.mil

Photos from the US Army in Korea can be viewed online at www.flickr.com/imcomkorea

The Morning Calm Weekly command information newspaper is available online at imcom.korea.army.mil

Published for those serving in the Republic of Korea – an assignment of choice.

About this image: Operation Enduring Freedom. A Department of Defense Image Collection.

These images are generally cleared for release and are considered in the public domain. Request credit be given the Department of Defense and individual photographer.

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