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Internet Marketing by the Numbers
5/28/2009 10:20:00 AM
What’s your Internet marketing program worth? How do you know how much to spend on search or social media or blogs or anything else? Learn to apply direct marketing principles to your Internet marketing to calculate your return on investment and to fine tune every aspect of your Internet marketing. Go beyond page views and visitor counts to get at the real bottom line in Internet marketing-a real customer feedback loop for every investment. Once you do, you can do more of what works, and less of what doesn’t. You’ll find that it’s amazing how smart you can look when you do what your customers want.
Mike Moran – Converseon