With the growing popularity of medical spas it is a good idea to incorporate a unique marketing plan in order for your spa to stand above the competition. Since most medical spas offer basically the same medically supervised skin enhancement procedures, you need to reach the public in a way in which they are compelled to book their treatments with your spa. How can this be achieved? Simply put, by being creative and catering to the perspective clients’ ego.
Many of today’s consumers search the internet for products or services. The information available is vast and can be overwhelming. How does the client choose store ABC over store XYZ? After all, they both pretty much offer the same services. A buyer will make a decision based on appeal and how they can benefit from their choice. Buyers are ego driven, especially when looking to enhance their appearance. It’s a marketing fact: sex sells. Take magazine ads or televisions commercials for instance. No matter the product, whether a car, lingerie, clothing, even vacuum cleaners the models are beautiful, well dressed with perfect hair and nails. The subliminal message is ‘you can look like this if you buy our product’, or ‘you will have more time to yourself’, or ‘you will be the envy of the neighborhood’. Do you see where we are headed? Sex sells; appeal to the buyer’s ego.
Let’s now take a look at some effective online marketing strategies to find clients for your medical spa. First, know your market. Do you want to appeal to those clients seeking Botox treatments? Perhaps middle aged men women who want to look younger? When building your website make sure you cater to all those who want or need your services. Give them equal time. Each perspective client needs to know you are not geared towards the young or the elderly solely. Those landing on your page need to feel you are there specifically for them, regardless of their needs.
Consider posting in depth articles for each of your services on your website. Give your perspective client plenty of information to help them with their decision. Be sure to use keywords that will bring your business up in the first five to ten links when the consumer types in their search. Think as a consumer. What would you type in when searching online for a product or service? Use those words and use them often in your articles. Include before and after photos of actual clients in your website for each service you provide. Post interior photos of your comfortable facility. Allude to the luxury and pampering clients will receive at your spa.
Another effective online marketing tool is to take advantage of the social sites such as Facebook and Twitter. Encourage your clients to post comments. Today’s consumer is more apt to seek reviews and forums before making a buying decision. More often than not, reviews from actual users will tip the scales one way or the other. With so many options out there, the average consumer wants to be informed. Reading reviews from actual people goes a long way in the decision making process.
To further attract clients, offer free consultations, perhaps hors d’oeuvres or free beverages and post it on your website. Make them feel at ease by making them feel at home. Make them feel pampered. Appeal to the clients’ ego. Effective medical spa marketing ideas to find clients online begins with their ego and ends with your profitability.