Copyright (c) 2012 Fabienne Fredrickson
Today’s topic is where to find clients. You’ve opened up your business. Perhaps, you’ve been in business a few years and your practice is still not full yet or you’re just looking to fill your programs even more. The big question you may have is where do I find clients?
These are my four best tips for how to find your ideal client and how to get in front of them in large numbers and inexpensively. (That’s the ultimate shortcut!)
1. Get clear on who that ideal client is. You may be thinking, “Yeah, yeah I know this. I know this already,” but most people that I talk to aren’t actually very clear about who their ideal clients are. You want to get clear on who is it that will get great results from working with you. Who is it that you love working with that sees value in what you have to offer because they get great results from working with you and they’re going to tell others.
Get really clear about the following: are they a particular gender, a particular company, a particular age group or do they have a particular problem? Whatever it is, figure out who that person is first. It is basic, but so, so important.
2. Once you know who that is, you want to look to see who is already speaking to that person. Perhaps, it’s an individual like a strategic alliance or a joint-venture partner who is in a particular industry and is already speaking to that person, or who already has a list of these people. Or perhaps it’s an organization, networking group or an association who is already speaking to large numbers of your idea client. They’ve already gathered them for themselves, but really they’ve gathered them for you too. Once you’ve identified these people or groups, you’ll want to reach out to them and offer to add value to their people, to their list.
3. Contact them and ask, “How can I help? This is what I do. Can I offer some free content? Would you like me to come and speak?” Whatever it is that you do you are making sure that it’s not all about you, that you’re not here to just take from them because they’ve really put a lot of time and effort and probably money in gathering these people so you want to make sure that what you’re offering benefits that strategic alliance or that joint-venture partner as well.
4. Make an offer. The idea is to give such good content and such value, whether you’re speaking or giving them something free, that you will impress them so much that they’re going to come over to your list. This is when you want to offer these people something that they can’t refuse. Maybe it’s your free checklist, your free audio, your free DVD, or a free ticket to an event that you’re doing. Bring them over and then give them high content and high value on your own list until they raise their hand and say, “I’m ready. I want to work with you.”
Your Client Attraction Assignment.
Us this formula to find your ideal clients. Just put it into place. Do the work and watch your practice grow.