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Possibly The Worst Advertising Campaign Ever …. #3
This spindly pen came to us encased in not one, but FIVE, yes, FIVE very glossy, probably non-recycleable boxes, one of which claimed that it was more effective than internet advertising. This was sent to a 100% online marketing agency – d’oh! This has got to be one of the worst campaigns i have ever seen from an environment and a not-knowing-your-audience point of view! Needless to say, not sure i will be purchasing Bic pens anymore!