A few nice internet marketing firm images I found:
The fruit is the iPod of apples, a/k/a Honeycrisp.
The New York Times
October 15, 2006
Feeding Appetites for the iPod of Apples
By PETER APPLEBOME
“This is really like a franchise apple,” Peter Gregg, a spokesman for the New York Apple Association, was saying the other day. “You know how sports teams talk about franchise players? This is like that. Nothing in recent memory has created this kind of a buzz. It’s definitely our most exciting new product. People bite into them, and they just go crazy.”
O.K. Maybe apple people are getting a little overly excited about the Honeycrisp apple. But, hey, if you had what you thought of as the apple business (tree-grown division) version of the iPod in your orchards, maybe you would get a little overly excited, too.
So in the odd mix of agronomy and product development that is the farming business in much of New York, consider the Honeycrisp apple. On the market for less than a decade, though still hard to find and unknown to many consumers, it is already a legend in its time and an object lesson in the new economics of ag marketing.
First, let me say, journalistic objectivity aside, they’re on to something. Of course, unless you spend time at farmers’ markets you might not know what a Honeycrisp apple is. And even if you do, a comparison with an iPod might seem a bit off. You can’t download Eminem or Nickelback to one.
But the Honeycrisp, developed in 1991 by two researchers at the University of Minnesota, really is kind of amazing: firm, wonderfully flavorful, tart and sweet at the same time. It’s no wonder that they often sell for twice as much as other apples and that growers sound like used-car dealers when they talk about them.
“I’ve been doing this for 30 years, and there’s nothing that’s come close to this,” said Tre Green of Chazy Orchards in Chazy, N.Y. He was one of the first people in the state to try them and now has them on about 80 of his 800 acres. “It’s a hard apple to grow, but it has such a spectacular taste, I think supply is going to take a long, long time, if ever, to catch up with demand.”
And if nothing in his experience selling apples is comparable, how about in other businesses? He paused: “Well, maybe the development of the Internet for information exchange.”
Like most farming stories, the apple story is either horrible (glut, drought, hail, heat, imports) or terrific (bumper crop). This year, it seems to be pretty terrific. One reason, aside from good weather, is that farmers’ markets have matured into a standard part of the food chain, allowing farmers to sell their wares directly. Another is that many farmers have become such smart marketers and product developers.
Take Chuck Mead, 51, and his dad, Sid, 82, at Mead Orchards in northern Dutchess County, where their family has been farming since 1916. In the early 1990’s, Chuck Mead was thinking of packing it in — too much work, too little gain, little prospect of things changing.
But, in fact, they did. And now instead of just selling fruits and vegetables wholesale, at least half his business is selling at farmers’ markets, including ones every week in Mount Vernon, White Plains, the Bronx, Ossining and Rhinebeck. The pick-it-yourself business at the farm is having perhaps its best year, and his own sales there are going well.
And rather than planting the same crops, he has developed into something like a buyer at Neiman-Marcus, always alert for exciting new product lines.
So even though he is near the southern end of the range for growing them, he has planted about 800 or 900 Honeycrisp trees, with plans to add 1,000 more next year.
“This is a much more complicated business than it used to be,” said Mr. Mead, who farms 185 acres on gorgeous hilly terrain across the Hudson from the Catskills. “You want to pick up on something new, and if you wait four or five years, you might miss it. But you also don’t want to plant a whole bunch of something that turns out to be a dog.”
So, along with his tart cherries from Hungary and slightly weird Asian pears, along with the Cortlands, Cameos, Mutsus and Senshus, the Macouns, Idareds, Romes and Galas, Mr. Mead is now tending his Honeycrisps, a cross between a Macoun and a Honeygold.
And having flirted with getting out, he is now so committed to farming he has sold the development rights to his land, meaning it will stay agricultural in perpetuity.
Still, in the brave new world of entrepreneurial ag, he has one place where he draws the line.
“Well, there’s also the entertainment angle,” he said. “You know the farms that have hay mazes, corn mazes, petting zoos, all kinds of stuff? That’s fine for some people and not for others. We get calls all the time: Do you do hayrides, do you do this or that? I just say, no, but we have a beautiful view of the mountains.”
minnesota internet marketing firm – Yahoo! Search Results – 11/05/07
Yahoo search results page for "minnesota internet marketing firm."