June 25, 2017 Market Strategy

In generic, the books are called our best friends.Being an occasional reader, you can spend hours reading stuff of your taste.No need to mention the state of those who’re indeed hungry readers.Through the time, reading beyond a certain limit does seed a yearning in the reader’s mind for penning down a book.Holding a pen, pouring down the worldly feelings on a plain paper for long; nothing could be fancied awesome than this.
Once you’re done with your book, the next step bound to tease you as a writer is how to lay down a go to market template that could indeed bring cash-rich returns to you.
That said, you need to think what kind of marketing strategies be adopted that can maximize your reach to the customers. After all, the final result of any product launched in the market is solely decided by the response of the end-users nevertheless, how well a product is made. Here, are some of the go to market plans that can smoothen out your roadmap to success:

a) Prominent Publisher
Associating with an already established publisher proves immensely rewarding for an author, especially when he is coming up with his first effort. Before buying, most of the customers, apart from going through the first few pages of a book, turn it over to see the publisher’s name as well. While some prefer reading the quality content to bothering about the publisher, there are some others who measure content’s worth by the author’s name and the associated brand. It’s better to get your book published by a famed publisher if you don’t want risk coming up with a new publishing house. In reverse you’re damn sure, the content you’ve written is second-to-one and the readers would love it, then, it’s no harm going up to an emerging publisher since this thing can save money that can be used at the time of adopting sorted go to market strategies.

b) Media Magic:
Be it electronic, print media, or any other mode taking your art work to the mass, you as an author should know the art of tapping into the wealth of the services the media can provide. Before cashing big returns, one must be ready first to shell out a few bucks on advertising his product.
It means for the various newspapers, you need to prepare a press note informing about your work. Avoid mentioning irrelevant details in your press note and keep it as precise as possible telling information only that is related to the created work.
Choose out a well-liked show of a TV channel you can be interviewed at. Having got interviewed in a widely known channel will undeniably enhance your chance of emerging out as a winner.

c) Radio’s resort
Maximum people, who turn their radio on, are fond of listening music. That said doesn’t down the shutters for you willing to advertize your book through the medium of radio. A clich├ęd quote that always sound apt, ‘Hit the iron when it’s hot’. In parallel, you must know what time the listeners’ traffic get maximum in the radio. You’re able to advertize your book at that particular time means; the graph of the people knowing about your book will explode up like never before. Who knows if you get some genuine readers for your book you’ve been hunting for long?

d) Get-together:
Since your book is out in the market doesn’t signify to sit idle. There will be lots of opportunities you can cash in and convert an average sale into an excellent selling. For that to happen; you mustn’t forget to tell about your newly launched book to the people assembled in a marriage, party or any other kind of get together. Be aware; don’t mix up this technique with the hard selling. Otherwise, you’ll be seen by the most people as an industrious salesman of your own product. It’s upon you how to figure out the circumstances that will be best suited to make people aware about your book without making your efforts look like a publicity stunt.

e) Using friend’s network
As a human we tend to make friends. With the walk of time, some distances from you while some carving a special place in your heart stay forever. Seek out those friends who really sense their own success in yours. Those are the people who sweat day in day out to make your work an all time hit. There will be so many other friends of your friend whom to approach mightn’t be possible for you otherwise.
If you’re really committed to reaching out to the people with little to no risk, then adopt these simple go to market strategies so as to make you and your pen-work a huge hit in the market. Suggest committing a thing to the memory that to some extent it is extremely crucial to make your product a known commodity in the market by adopting effective marketing strategies, but the real success ultimately depends upon the content quality you’re offering to the readers.

Your go to market strategy is as excellent as your bookish content, then, nobody can stop you riding the crest of the wave and nonstop media attention.

Post your Comment

Categories