When it comes to choosing the right advertising and marketing agency, you need to do your research. Choosing an agency can be extremely time consuming, so you don’t want to have to do it every time you wish to use a different aspect within advertising and marketing. Try to source an agency which can supply you with the full package, and by that I mean find an agency which can provide you with full marketing support.
Agencies that can provide you with full marketing support means they can supply you with many different methods of advertising and marketing, some of which are broken down into sectors.
The three sectors can be broken down into strategy, digital and brand which can be supplied by an ad agency in Cambridge.
The strategy sector consists of many things such as search engine optimisation, pay per click, social networking, content marketing, digital marketing and many more.
The brand section includes a little more based around building and creating your business/brand. This includes brand development, copy writing, video and photography, website and digital design. This section would help you create the foundations for the look and feel of your brand.
The digital services consists of responsive website development, apps, e-commerce, domain and email management, however there is much more for you to choose from.
These sectors can help to give you a rough idea of some of the different aspects within advertising and marketing. You can see from this that if you are to look for an ad agency which can provide you with the full package, you will save large amounts of time instead of wasting it looking for different agencies which can do each part for you.
What should you look for when choosing the right agency?
When choosing the right agency many factors can come in to play. You need to ensure that whilst looking for an agency that can provide you with the correct services you’re looking for, they also need to have a high standard set for the quality of their work.
Check to see whether the agency produce their work in house, or if they outsource their work. If the agency have chosen to have their work outsourced, the chances are the quality of work will be below what is expected. However, if your chosen ad agency provides in-house development, you will be able to meet whoever will be working on your project. You’ll be able to visit their dedicated in house team which will assure you that they understand your specific wants and needs for the project. Remember, the key to advertising is creativity.
One of the first things you’ll come across when looking for an advertising and marketing agency is the size of the agency. Larger agencies may tend to take a priority or a strong liking over larger and more high profile clients. Whereas smaller agencies like ad agencies in Cambridge can supply you with a more personalised and creative approach.
Who will be looking after your project? Be sure to get to know the team. Make sure that if any member of the agency is ever on holiday or off sick that your project wont be forgotten about or pushed to one side. You may be working with your chosen agency for a while, so getting to know the team will be a helpful tool.
Make sure you decide on your budget before looking for an ad agency, that way when it comes to getting quoted prices, you know what you can afford. Larger agencies tend to charge a lot more than smaller agencies would do as most larger agencies tend to offer a large amount of different services. Make sure to look for a smaller agency that will supply you with the same amount services to choose from, just at half the price.
Decide whether or not you want to find an agency near you, or near the same area that you are targeting your services. It good to then know you’re able to visit the agency if there are any problems, or just to catch up on the progress of your project and see it for yourself as it grows. It’s also good to have an agency based near yourself or your services as that agency will have good knowledge on the best places to advertise if need be.
Ask to read through the agencies testimonials. Read through previous clients experiences with the company and see what they thought of the agencies approach to their projects. It’s also a good idea to view the agencies portfolio as this will give you the opportunity to view their previous work. Whilst looking at their previous work ask yourself a few questions, do you like any of their designs or do the designs catch your eye? are they user friendly? do they represent the clients brand/company well?
The most important thing is look for a company that ticks all the boxes for what has been mentioned in this article. Make sure to build a good relationship and understanding with you chosen advertising and marketing agency, you could be with them for years to come.