The term “network marketing” always stirs up strong passions and emotions when it comes up in conversations. People either seem to love the thought of it or they hate it. So, how can something that is meant to be good also create such hostile feelings among people?
A lot of the top network marketing companies in the world have taken a lot of heat because of the misunderstandings that have been created among individuals about this industry. This industry has caused a lot of broken relationships around the world and still continues till this day. Why is that?
When you hear the term network marketing what emotions get stirred up inside of you?
When you think about this industry, does it trigger the thoughts of having to pester your family and friends and jump out at people at the malls? Or do you think of financial independence and taking back your life?
Top network marketing companies like Nuskin, Herbalife, Monavie, and Amway have set the bar in this industry. They have stood the test of time and continue to be well respected companies in the network marketing industry, regardless of how people feel about them.
They have created a solid reputation in the industry and are highly respected companies.
So why do some people have such strong feelings against these companies? The truth is, any company that’s ever becomes successful always ends up with a target on their backs.
Do you really think that there’s a perfect company out there today? The truth is that there isn’t one. All companies have their flaws.
Whenever a company or person becomes successful people tend to tear them down.
The reason that some of the top network marketing companies receive a bad rap is because they still use old methods to run their business.
They encourage their distributors to “make a list”, “contact friends & family”, and “show them the plan.” They still hold weekly business meetings and monthly seminars.
They also encourage their members to buy business tools, motivational CD’s, and commit to monthly auto-shipping. Building a business using the traditional network marketing model is not bad. It still works, and works very well for some people.
The problem with using the traditional network marketing model to build a business is that it’s become out-dated. Since the arrival of the internet and the tremendous amount of opportunities it brings, people are more drawn to this kind of business model.
Entrepreneurs like the idea of being able to build a business from home rather than having to leave their families 5 nights a week. Some of the most searched terms are internet marketing and online business. The term network marketing is becoming a thing of the past.
Instead of having to follow the same mundane pattern of following old principles to build a business, people can now invest that same time into building a business from the comfort of their own home. No more showing the plan and cold contacting people.
If you want to have success in any business, it’s still important to build relationships with your prospects. The internet could tend to make things impersonal so it’s vital to have a human contact approach with your prospects when running an internet business.
Going to motivational seminars, having a positive mindset, and listening to motivational CD’s are also still important. You will also still need to invest money into your business and yourself if you want to have success.
If these top network marketing companies want to survive then they are going to need to teach their distributors how to use internet marketing techniques to build their business.
Leaders in these companies need to teach their distributors how to effectively use social marketing on sites like Twitter, Facebook, and MySpace to generate leads and prospects for their business.
If these companies don’t teach their distributors how to use internet marketing to build their business then they are going to lose them to other companies that will.
If these companies want to survive then they are going to have to accept that the internet has changed the way business is being done and embrace it.
It’s the 21st century and old marketing principles won’t work anymore. It would be a shame to have solid and well respected companies disappear because they didn’t embrace the opportunity that the internet brings.
The internet is here and it’s here to stay. These companies have a choice to make. Either join the 21st century and thrive or stay in the olden days and disappear.
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