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METI CIIC – 1st meeting summary
methods of attracting customers
A summary of the previous meeting is posted by the government a few weeks later on the METI website. Below is a translation of the summary.
The preconception that foreigners will only buy bootlegs and cheap products needs to be stopped. The need for official products overseas is very high. The market environment needs to be improved in order to sell more Japanese products overseas.

Smartphone content and social games are a powerful industry in Japan and can easily be focused on to have an influential economic effect.

There are almost no children in Asia that don’t know of Japan’s anime and games, however there are no sales of these anime and games in many of these regions. Many first think it’s best to combat pirated versions, but on the other hand there are many customers who currently enjoy pirated content. In order to understand these needs better, companies should create business models that incorporate small transactions through hardware such as smartphones which are used worldwide.

A mix of traditional and modern, West and East are incredibly important in achieving new innovations. A part of promoting ‘Cool Japan’ is to proactively take part in such endeavors.

Businesses that want to expand overseas are currently often left unable to purchase land. The reason for this can often be attributed to the Ministry of Foreign Affairs in other countries or government funding. The situation calls for measures that overcome these problems.

The worth of products won’t be conveyed effectively if products are simply sold as is, what’s important is how exactly this worth is built up in the eyes of consumers. Particularly in overseas countries, products won’t become popular without this build up. It may be best to first develop new things locally and attempt to improve this ‘worth’. It’s also important to convey the background and concept of products to consumers, as well as have someone who can pass this information on effectively.

Fashion is generally a small to medium-sized industry, so it’s probably best to create a base of operations overseas and advance into the market from there. Somewhere to collect and put together information is necessary to expand.

Even with the Senkaku island problems in China, there is still a demand for Japanese products.

When expanding overseas, it’s important to consider how you intend to customize your business or products for the local market.

Japanese fashion is attracting a lot of attention throughout Asia. There are more copies of fashion magazines across the rest of Asia then there are in Japan. The current problems however are those of trademarks and pirated goods. In order to further develop the fashion industry into the overseas market, it is necessary to join up with various other industries.

At Japan-related events hosted overseas, people from all sorts of different countries sing Japanese songs. These are mostly songs that are popular on YouTube. Many foreigners used to pick up pirated versions of these songs, but are now picking up more and more official versions instead.

The reasons behind this is because official products actually include sound and often because they are limited editions which include special bonuses. From the view point of a Japanese person, these are worth about 20000 yen. It’s likely best to target these wealthy consumers first.

Just as the Japanese Embassy of Italy has Ferrari exhibitions in Japan, Japanese Embassies and consulates overseas should open up to such ventures for businesses.

Businesses should first put effort into privately expanding overseas. While there, they can learn more of what supportive measures are available in each country.

Blended interaction with customers (inbound and outbound) should be considered. Japanese markets have proved they can draw in customers through inbound methods that pull the customer in, which means if they attempt to go out and sell with outbound methods, they are likely to succeed.

Step one is the dissemination of information, and not only with new content but also simultaneously through a mix of the Internet and broadcasts, real events and social networking. When it comes to social networking, people are the key to effective transmission of information. How much of a personalized, influential network you can create is important to consider.

There is only so far you can go by expanding overseas by opening up a retail store. It’s important to think of new types of products, but they should always incorporate Japanese culture as a part of them.

Consumer content, commercial establishments and simple consumer goods and services need to all be fused together into a single package to create a boom. Connecting all these together will lead to more effective trade, and this connection is an important role of Cool Japan. These basic roles need to be further discussed.

A revised budget of 15,500,000,000 yen (1.5 billion USD) has been allocated for the localization and promotion of content into the overseas market. Step one is to consider how to use this proactively to achieve effective results.

The round table is only 1 hour so we dont get to cover a lot. From the next meeting however, we are required to submit reports. For the second meeting (which will be summarised at the METI website in a few weeks) I raised a point that its important to allow fans of Japanese content to help spread Japanese culture.

There does not seem to be many rights issues in Korea which is one of the reasons why Korean content can be distributed easily but most of that distributing is done by fans of Korean culture.

If you go to a KPOP concert, you are usually allowed to take photos or video footage – much of that is shared on YouTube and you can find about 340,000 results on YouTube for "KPOP Concert" – and the results actually show KPOP Concerts.

If you do a search for "JPOP Concert" on YouTube however, you get 35,000 results and hardly any concert footage.

The reason is that management of Japanese artists/record labels dont allow fans to take photos or videos and even if somebody did, the record labels usually use music matching to automatically pull any footage that contains music that they own from YouTube.

A friend of mine set up a facebook fan page for a Japanese artist – only to have the record label make a claim to Facebook to shutdown the page and give the fan a warning – talk about stabbing fans in the back.

Information about Japanese content in English is few and far between so fans help by creating websites and fan pages – but the Japanese content owners go and do their best to remove that information from the internet.

After raising this issue, the minister took these points as being in need of serious revision of how Japanese artist and content rights are managed.

View more at www.dannychoo.com/post/en/26920/METI+CIIC+-+1st+meeting+s…

Image from page 68 of “Canadian grocer January-March 1917” (1917)
methods of attracting customers
Identifier: cangrocerjanmar1917toro
Title: Canadian grocer January-March 1917
Year: 1917 (1910s)
Authors:
Subjects: Supermarkets Grocery trade Food industry and trade
Publisher: Toronto : Maclean-Hunter Pub. Co. [1887]-
Contributing Library: Fisher – University of Toronto
Digitizing Sponsor: University of Toronto

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glance? And how much should be there—can you tell? At once? Is the sum that should bethere the same as that the drawer actually contains? Is it more—or less? Both of these questions are fair tests of your cash methods. If you cannot answerthem promptly — without doubting, without hesitating — you need a National CashRegister. It will answer both these questions—at a glance. It will answer them correctly—it is infallible. Every transaction made in your store it permanently records—removesall uncertainty about your cash. A National Cash Register WillBring Efficiency in Your Store Rid yourself of those old-fashioned, slipshod ways ofhandling cash. Put in their place efficient methods—that safeguard your profits andwin you the confidence of sat-isfied customers. A modernNational Cash Register forcesyou to record every sale onwhich yon allow credit—togive a receipt for every cashsale. Write now for full in-formation about the cash reg-ister made to suit your kindof store.

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No Merchant Can Do All TheseThings Effectively our i9i6Modeican It forces accurate records of all transactions betweenclerks and customers. In two seconds it prints a receiptor sales slip showing the amount paid or charged. Itgives I be merchant tbe cheapest, most direct, and mosteffective advertising of his store and service. It prints avisible list that tells tbe merchant which is his most valu-able clerk. It tells the total number of customers dailyand how many customers each clerk waits on and theamount of his sales. All these things save the merchanttime; free him from work and worry; attract trade andincrease profits. The National Cash Register Co. of Canada, LimitedChristie Street Toronto, Ontario // any advertisement interests you, tea r it out now and place with letters to be answered. CANADIAN GROCER January 12, 1917. MANITOBA SASKATCHEWAN ALBERTA BRITISH COLUMBIA To Manufacturers and Shippers To take care of our agencies, we have competent sales staffs, offices and large wa

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Image from page 248 of “Hardware merchandising March-June 1921” (1921)
methods of attracting customers
Identifier: hardmerchmarjun1921toro
Title: Hardware merchandising March-June 1921
Year: 1921 (1920s)
Authors:
Subjects: Hardware industry Hardware Implements, utensils, etc Building
Publisher: Toronto :
Contributing Library: Fisher – University of Toronto
Digitizing Sponsor: Algoma University, Trent University, Lakehead University, Laurentian University, Nipissing University, Ryerson University and University of Toronto Libraries

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. No. 18. Contributions to patrioticpurposes or in cases where you are con-tributing towards support of a relativeunable to keep himself, or his family,state the case fully and give names,which will be verified by the commis-sioner of taxation. No. 19. Total the column. Assets and Liabilities When you made up your books at theend of your business year, you quitenaturally made a record sheet of theseitems before opening your books for thenew year. Assets (You Own) 1920 stock on hand. Cash and balance at bank. Retail accounts on your books. Customers notes you hold. Value of real estate, buildings. Value of real estate (land). Trucks, rigs or tools. Office furniture and fixtures. Horses. Other investments and bonds.Liabilities (You Owe) Total of your trading debt. Notes you have to meet. Loans on property. Loans for business only. Unpaid interest. Other business debts. Total both columns. The last, is the question of what youhave to pay to the inspector, if anything.Continued on page 42

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II //// tht warm weather approaching there are a variety of electrical lines which can heput if, the front. There is always a good argument for lite use of electric ranges, grills, toas-ters, percolator*, etc., in the summer months, when it is desired to eliminate as much heatas possible. To attract interest this window lias an illuminated sign, Do It Electrically.Some branches of hares are shown in the background to designate the summer season. 38 HARDWARE AND METAL April 9, 1921 Some Forceful Circular Letters Giving Circular Letters the Twist That Se-cures the Attention of the Prospect—Compre-hensive Range of Hardware to Which ThisEffort Can Be Applied PROMINENT among the selling methods adopted by theGeorge Taylor Hardware Ltd., Cobalt, Ont., is the useof circular letters. A number of these letters, repro-duced herewith, contain a message right to the point and con-structed in such language and style as to secure favorableattention. These letters are sent out to prospects for the

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