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August 11, 2018 Retail Marketing

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my trusty ol’ NEZO salt dispenser is about to be replaced with – or refilled by – the newly purchased JOZO replacement.

When considering the different kitchen salt purchasing options in the supermarket, a few thoughts sprung to mind:
* WHY do I, simple consumer, have to ponder over at least seven different kitchen salt options?
* Does NEZO still exist, was it marginalised by the JOZO salt imperium, or is JOZO just NEZO on retail marketing steroids?
* Why do the dispensers contain 750 g of salt, whereas the paper ‘refill’ contains 1 kilogram, leaving me with 250 grammes or at least a YEAR’s worth of salt to keep someplace else?

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