PPC Management is the management of PPC campaigns by a company that specializes in maximizing ROI in PPC campaigns.
Overview of PPC: Pay per click (PPC) is an Online ad model used on websites, where ad buyers pay only when their ad is clicked. When dealing with search engines, advertisers usually bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click instead of using a bidding system.
What is Cost per click (CPC) is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement which directs one visitor to the advertiser’s website.
Who Are the Biggest PPC providers? Google AdWords, Yahoo! Search Marketing/Microsoft adCenter are the two largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a certain keyword.
Other Crucial Things To Know About Pay per Click (PPC) The Pay per click ad model is open to abuse through fraud (click fraud), although Pay per click Providers and others have created automated systems to protect from fraud clicks. The reality is if you do not know what you are doing you will be burned.
Why PPC Management? Unless your PPC accounts are optimized and maintained on a daily basis, you are wasting money everyday. Unless you can code, you do not have proprietary tools that can obtain keywords that you could never think of or obtain in a basic keyword tool. Also, there are 2nd tier PPC networks that most people don’t know that in certain sectors produce higher ROI’s than the top search engines.
Social Network Advertising is a form of online advertising that uses a variety of social networking sites such as Facebook and MySpace to advertise to users based on their demographic statistics and interests and effectively target the ads based on those key variables. Approximately, $ 5 billion will be spent on advertising through social advertising networks next year. Much of this spending comes from the United States, UK, Canada, and Australia.
Some of the targeting methods based on the forms of social network advertising:
Direct Advertising pushed based on your social relationships. Based on purchasing or liking, friends are pushed similar products. Since a friend has an interest or purchase of a specific product, service, or event the desire to take action increases. News feeds on Facebook and similar feeds on different social networking sites are the way this direct advertising is pushed.
Direct Advertising put on the social network’s front page and the individual’s personal page. This type of direct advertising targets the demographics or interests of a particular individual. Marketers can target specific types in order to push their marketing messages. Targeting allows marketers to make messages that will interest their target audience.
‘Pages’ created to attract interest is the advertising method to create a specific page that will attract a lot of interest from other users of the social networking site. Since these pages generally have an option to subscribe to marketing messages.
Description of largest social networking sites:
Facebook created in 2004 collects a lot of data from its users. Users make profiles with interests, photos, and contact information. Private or public messages allow users to communicate.
Myspace, the most popular social networking site until overtaken by Facebook in 2008, allows users to create a home page, with many of the same features as Facebook. Users can use HTML or CSS and customize their template. Linkedin is a social networking site that is business-oriented.
Linkedin is much more important for reaching professionals and business owners than general products.