Nowadays, there are many different types of advocacies around the world that millions of people are exposed to. Whether it’s global warming or promoting awareness about breast cancer, the important thing is to be concerned. Just like the case of students, they are asked to draft their own social marketing plan for a simple project. Bear in mind, once you commit to an advocacy it would be smart to learn how to make your own social marketing plan. First, if the plan is intended for community-based, doing your own plan can help formulate better social marketing strategies. Regardless of what you have in mind, the following guidelines on creating your own social marketing plan would send you off in achieving your goals.
Just keep in mind that you should be realistic to yourself of some limitations so that your plan would be very feasible. Remember the following advice and try to put your own creative ideas.
One should know the problem. This could be the hardest part since it’s not really easy to define what is the real problem. A polluted river is not the problem, it’s just a symptom of a deeper problem. Remember, social marketing is aimed at making people behave differently. In such case, it is important to learn people’s attitudes like what makes them throw their waste into the river.
And also doing research is crucial. The keystone of a good social marketing plan is sensible research. Know why recycling waste is important; moreover, express in data or numbers how important it is. By convincing people with sound data that they create even a small impact to the environment, they can take that seriously. Investigate and determine the type of research methods which match your project.
Then plan a marketing strategy. By the information you have gathered, you can simply point out your target audience. Additionally, you can create the right marketing mix using the 4Ps: place, product, price and promotion in your campaign. This is also the best time to lay down the budget.
If you have team mates, ask them to criticize the plan to know how feasible it could be and evaluate the whole plan. It is also practical to seek mentors or consult a professional that specializes in a social marketing plan. If the social marketing plan is really meant for business use, then consult online social marketing company to assist you in your needs.
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