According to Lee Cottle, VP Global Head of Sales Push Technology, the first and foremost mistake that many brands make when it comes to social app development is that they don’t include a data management strategy, thus losing on performance.
Modern day customers have high expectations for apps, especially for social media apps, and the majority won’t tolerate slow load times. Thus, the best practice among social media apps developers is to ensure great performance for users, in spite of all the data that must be loaded each time they open or update.
However, this is easier said than done, and many social app development companies have learned it the hard way. That is why they have to bake intelligent data distribution into their social media ideas. With modern day technologies like Push Technologies, and other data distribution solutions, social media app builders can sort through all the data being created and received around the world, and display just the most significant or newest updates, to guarantee the best possible app response times and the happiest social media users.
It is obvious that a social media app with good design will benefit brands by delivering the most relevant content for users first. For example, if a brand wants to give away discount coupons, a well designed app may send out those coupons first to those users who live near outlets based on their locations.
However, these new marketing strategies need to make sure that it delivers services quickly and seamlessly to the relevant recipients. A coupon will be useless for a shopper who was near the advertised store 30 minutes before. Rather, brands need to make sure that their apps deliver only the most relevant updates to users, especially when marketing initiatives are location-sensitive.
It is evident from the research and practical examples that a user will give up on an app after two failed attempts at loading, eventually leading them to delete the app. In this case, job of developers becomes more important than ever. It is their responsibility to make sure that the app is able to perform well and keep performing that way continuously, especially while sending and receiving a large amount of data.
Moreover, this performance should not be hindered by the shoddy network connectivity. A user may not be able to identify the lack of network data congestion and blames it on app’s performance. So, in order to gain and retain users, apps must take these considerations during development, and seamlessly deliver data to users, even when the network is not up to the standards.