Social media experts work with you make your presence online known and reach a wider audience.
Social media could get your business or brand more attention, but business owners know that sometimes there just aren’t enough hours in the day. This is where a social media expert comes in.
Social media experts will work with you to devise a plan on how you want your business or brand to be received and will come up with creative ways to get your name out there. Do you want to encourage casual conversations and humor? Or do you want informative posts that are more formal? It’s up to you, but your social media expert will be able to take your input and craft various ways to reach beyond your current audience on the multitude of social media platforms that are online.
Here are some questions to consider when hiring a social media expert:
What is your goal?
There are many social media sites available to get involved in. Do you want a presence on as many sites (Facebook, Twitter, Pinterest, LinkedIn, etc.) as possible or do you just want to focus on one or two? A social media expert can also create a blog plan for you. This could be a daily or weekly post featuring subjects that you want to communicate with your audience. You and your social media expert will work together to come up with ideas that will lead to a dialog with consumers and interactive posts.
What has worked (or not worked) for you in the past?
What angle have you taken on your social media pages, or what have you previously done that didn’t work in your favor? You may either have been providing too much content to your followers or not enough. Did you only provide text and no pictures? Social media experts can give you tips on what strategies work so that you can gain more clicks, “likes” and followers.
What is the plan for negative feedback?
Not all feedback on social media platforms is positive. Social media experts work with you in order to determine the best route to take when it comes to less-than-complimentary comments. Do you want to immediately delete them? Or should you invite a more discreet conversation with the disgruntled consumer via private message?
What can you do to interact?
Depending on how you want your social media pages to look, a social media expert will be able to come up with ideas to increase interaction with your customers. In addition to news updates and pictures, your expert can show you how to use promotions, sales, deals and contests to your advantage to amp up activity on your pages.
Social media experts will not only form a strategy for your brand, they will be your voice and representative. Communication through social media is not only important, it’s the main point and purpose. Through social media, consumers have a more direct link to the brands they love (or hate) and a social media expert will help guide you through it all.