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Community Maturity Model
social media manager training
This model does two things. First, it defines the eight competencies we think are required for successful community management. Second, it attempts – at a high level – to articulate how these competencies progress from organizations without community management that are still highly hierarchical to those that have embraced a networked business ecosystem approach to their entire organization. We use this model in a number of ways:

* As a mental model for understanding all the areas and skill sets required for community management and hopefully, to remind community managers that it is about assembling a internal team to gather all the required skills – not to try and be the expert in all of them individually
* As a tool for community managers to educate and set the expectations of colleagues and advocates within the organization
* As a roadmap for community managers looking to understand what is important to do given their current state of evolution, and in what order
* To organize content, programing, and conversations within The Community Roundtable
* As a way to categorize and find best practices and case studies – we will be working with our members on both Quick Cases (techniques and methodologies) as well as full case studies and be matching those with the appropriate box on the matrix
* As a good model over the long term to develop training

While the Community Maturity Model is something that is core to our services, we also want to ‘open source’ it for those that find it useful. Feel free to use it either for internal or external presentations – we just ask that you attribute it back to The Community Roundtable.

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