Copyright (c) 2012 Ron Hotchkis
If you have not heard of social media, I am sorry to say that you have been living under a rock. Like a huge rock. In a cave. In the middle of nowhere.
Seriously. Social media is the hottest thing on the market today since the ultra hot jalapeno chili sauce that you ate during your trip to Mexico. It is used by almost everyone on planet earth today, from children to the elderly, men and women alike. Imagine this – reaching out to everyone on social media platforms for your business – treating them as potential customers.
Caught your attention yet? Now you might think, “hey, why haven’t I thought of that before?”. Well now you know, social media is a great platform for you to reach out to millions of potential customers worldwide.
If that is not convincing enough, let’s take a look at some of the iron-clad statistics that were collected on the use of social media today:-
A. There are currently over 950 million users on Facebook
B. 77% consumers claim that they make business with companies after interacting with them through social media
C. 55% of smart phone users go on their Twitter, Facebook and other social media accounts everyday
D. 80% of Americans use social media networks, and 91% of them spend most of the time on social media networks when they are online
Well, those statistics are just mere numbers – but they are enough to tell you that you should jump on the bandwagon and integrate your business with social media to gain as much exposure as possible and reach out to your millions of potential customers.
With strong social media presence, you will be able to capture the attention of your potential customers, which will help to boost your business
Social media networks are too powerful for you to think of it as just “one of those things” that young people do. Instead, you will have to take it seriously and start treating social media networks as serious business investments.
Some of the most popular social media networks that you could use to help boost your business are the likes of:-
Of course, two of the biggest honchos on the market today are Facebook and Twitter. If you are not using these two platforms to promote your business, you are missing out big time.
Facebook was originally created to help people stay connected with friends and family across the world, but this social media platform became a craze and everyone started using it. Businesses and companies are opening fan pages to interact with users and potential customers.
Twitter is the second largest social media platform, with over 200 million users and still raising. Even public figures, celebrities, royalties, politicians and huge corporations are using Twitter to interact with everyone. Twitter is definitely a useful tool to market your business.
The Benefits Of Using Social Media For Your Business
Numbers and statistics might be boring for you, so let’s go straight to the real piece of meat – the benefits of using social media for your business.
1. Free Targeted Traffic: Using social media, you will be able to siphon as much targeted traffic as possible. The best part is that you will be getting those who are actually looking for your service or product – this is done through targeted marketing and advertising through social media platforms.
2. Brand Identity: As you get to reach out to millions of potential customers, you are able to show them what you have to offer. You are able to project the image that you want to, and connect with them on a deeper level with identity branding.
3. Providing Quality Content and Products: Everybody loves free quality content and information that they could get on the internet. By doing so through social media, you basically get to build your repertoire, and at the same time establish trust to connect better with your potential customers and followers.
Because of this, many businesses and companies are hiring social media consultants to help them market their business through what seems to be the “modern day Gold Mine” for businesses.
The head of social media in your business is The Customer! Social Media is about your customers! Not just about your business.
You must add the most value to what matters most to your customers, social media now comes first before every day marketing and advertising.
Embrace it or LOSE IT! Provide for your customers and the customers will provide for you. More leads, customers, sales and profits!
If you have not yet started using social media to market your business – you definitely should!