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Pike Place Fish Market, Seattle, Washington
ways to attract customers to a store
The Pike Place Fish Market, founded in 1930, is an open air fish market located in Seattle, Washington’s Pike Place Market, at the corner of Pike Street and Pike Place. It is known for their tradition of fishmongers throwing fish that customers have purchased, before they are wrapped. After nearing bankruptcy in 1986, the fish market owner and employees decided to become "world famous", changing their way of doing business by introducing their flying fish, games, and customer performances. Four years later, they were featured repeatedly in the national media and television shows. The store is now a popular tourist destination in Seattle, attracting up to 10,000 daily visitors, and is often billed as world-famous.

The Pike Place Fish Market is best known for their habit of hurling customers’ orders across the shopping area. A typical routine will involve a customer ordering a fish, with their fishmongers in orange rubber overalls and boots calling out the order, which is loudly shouted back by all the other staff, at which point the original fishmonger will throw the customer’s fish behind the counter for wrapping.[7] Initially, the shouted repeating of the ordered fish began as a prank on one employee, but was enjoyed by customers, so it became a tradition. While working, the staff continually yell to each other and chant in unison while they throw ordered fish. At times, the fish market staff will throw a foam fish into the crowd to scare bystanders, or select a customer from the crowds to participate in the fish toss. Above the areas in which they throw fish, the market hangs a sign that reads, "Caution: Low Flying Fish".…

Winner: Cowboy Stories & Chuckwagon Chili, Katy
ways to attract customers to a store
Back row (L-R): Debra Smith, Debbie Subke, Tina Grey, Myrtle Ross and Francisco Monroy.
Front row (L-R): Olga Reyes, Cecilla, Kiara Melo and Neela Schlimper
Not Pictured: Usha Kaul, Teresa Molne, Tina Partridge

Nomination: This event took place on March 12, [2004] and the idea was to provide a "western style" event that would attract Katy customers and give everyone involved, including staff, a rip-roaring good time! Mission accomplished.

Debbie Subke put up numerous displays featuring the cowboy theme-"Lasso a good Book" was her hook, featuring classic westerns, cowboy culture cookbooks, etc. Cutouts of cowboy boots were all over the library. Myrtle [Ross] had cowboy crafts for kids on the day of the event. Francisco [Monroy] made a huge information display about the event on a dry erase easel using his art talents. All staff contributed cans of chili. On the day of the event, Usha [Kaul], Olga [Reyes] and Myrtle set up the tables and got the chili and other food ready.

The staff working that day "cowboyed" up wearing western attire, toy pistols, western boots and hats. Many of the public in turn, also dressed "West". Debbie Subke’s husband, provided a Karioke machine and public and staff sang and ate chili. Neela [Schlimper] helped pull juvenile books with a cowboy theme and Kiara [Melo] helped with the set up and take down. This was an enormously successful event and it wouldn’t have happened without the enthusiasm and support in many ways of the Katy staff. All toll, about 100 people attended this Star program. [The Branch Manager] also talked a local western store at Katy Mills Mall into donating a gift certificate for the best dressed. We also played country western music in the library proper thanks to Debbie Subke requesting cd’s from other branch libraries. Truly a team effort.

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