October 30, 2016 Web Ads

Internet advertising also known as website advertising is the latest form of advertising. By advertising on the internet one can reach a lot of people and also create a greater audience and customer base. Almost all things can be advertised on internet. Web site advertising is cheaper as compared to other types of advertisements like TV commercials, radio ads, etc. Website advertisements can be permanent or can be for a specific time period. There are many types of web site advertising. Each form of website advertising has some pros and cons and depending on the need of the company and their choice one can accordingly select the suitable form of online advertising.

– Pay per click: This is the most preferred and most widely used form of web site advertising. This is performance based type of website advertising and the publisher of the advertisement gets paid according to the number of clicks on the ad in the whole month. When the user or a surfer clicks on the ad posted on the site then he is directly routed to the home page of the company or the advertisers. The publisher then gets paid accordingly, depending on the number of clicks.

The cost of a single click called as cost per click is decided by the mutual consent of the advertiser and the publisher. The various factors that are taken into consideration while deciding the cost per click are the popularity of the website, the popularity of the search engine on which the web site is listed, the search engine ranking of the website, the ROI rating of the web site, the key words or phrases that are used in the ad, the size of the ad, etc. Ads that are posted on popular web sites and which have popular keywords cost more as compared to other ads. The cost of these pay per click ads can range from few hundred dollars to a few thousand dollars.

– Web ads: These types of ads are not pay per click ads. These ads are published on various web sites and they pay affixed monthly rental to the publisher. This is a traditional method of web site advertising. But most of the people now-a-days prefer pay per click advertising method as it is more beneficial and profitable as compared to the permanent monthly rental ads. The cost of the monthly rental ad is decided keeping in mind the number of pixels that the ad is using. The cost of each pixel is fixed. The cost of the pixel is fixed by considering factors like number of daily visitors to the site, the place of the ad on that web site like top right corner, top left corner, bottom corner, etc. Factors like information provided on the web site and the overall ranking of the web site are also considered.

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