Let’s say that you have no idea about how to create a website. However, you do have a business which is crying out for an online presence. So what do you do? Of course you hire a professional web designer! The truth is that all the ‘experts’ who say that you need to look at experience and direct industry clients when choosing a professional web designer are all wrong. The secrets of choosing a web designer are simpler and easier than that. Here are a few secrets that no one talks about.
The web designer you hire should be someone who understands that you want to create revenue. Unless the designer understands that your website is actually a business asset which needs to make revenue, do not hire him. It is true that some designers can create stunning websites which are beautiful to look at, but unless it earns revenue, what good is it to anyone? So look for a web designer who understands what revenue generation on the web is all about. Designers who talk about ‘Return On Investment’ or ‘business objectives’ are people who are going to design you sites which are of any actual value.
Web designers who tell you that ‘branding’ and ‘brand recognition’ are important to your small business are the ones you should run, not walk away from. Yes, that’s right. This is a secret few people actually know about. The truth is that branding is of no consequence to small businesses which operate on a local level. What use is branding to you if you are a tire repair shop that operates in the countryside? Most small businesses don’t need branding at all while big companies with big investments do like Craigslist or Amazon. What you do need is a website that works at lead generation and real traffic that will help you with revenue generation for your small business.
How does the professional WordPress designer you are planning to hire market his own services? Does he promise to create ‘use-friendly, ‘beautiful’, or ‘modern’ websites for clients? Well, this actually means that he has no idea how to really market his business. If he does not understand that no one wants a site that is beautiful, modern or even user-friendly which does not make revenue, then how is he going to create you a site that is going to make you money?
Keep the above things in mind and you can hire a really good professional WordPress designer.