So you have a home based business, now what? Who do you get started advertising? Where do you advertise? What is your advertisement budget? There are many factors to consider. The good news is that there are many options.

Many people in network marketing advertise to their warm market (family and friends). But when you exhaust your warm market, you must rely on other forms of advertising. Many then seek out resources such as posting flyers and business cards in the local area. Others utilize advertising in local newspapers, which can be very expensive. I personally do not believe that the above resources are efficient or effective. The most effective way to advertise is to find free or low cost methods that will reach a large audience. The larger the audience, the better your results. When it comes to reaching a large audience, the internet comes to mind.

Internet advertising can be targeted to specific cities, states, or even countries. Internet advertising comes in many forms. These include, but are not limited to using traffic exchanges and pay per click advertising. Traffic Exchanges and pay per click will be explained further below. I will discuss the two most effective traffic exchanges that I have found as well as one of the most useful tools on the internet for pay per click advertising.

Traffic Exchange – List Joe

A traffic exchange website receives website submissions from network marketers or business owners. These network marketers or businss owners will then surf other member sites in the traffic exchange program to earn credits. In return, this enables their sites to be viewed by other members through the surf system. This increases the number of website traffic to all the sites involved.

List Joe Each is a very popular site used by many home based businesses. To open an account is free. Each new account comes with 100 free advertising credits. Your ad will not only be viewed by 100 people, it will actually be emailed to 100 people. Joining this service also directs you to join eight other list builders, which will increase your ad exposure. There are several options to upgrade to receive more advertising credits. To view details of the List Joe program go to: http://ListJoe.com

Traffic Exchange – Traffic Swarm

Traffic Swarm is another popular website which is also free to open an account. With each new account, you are given 100 free advertising credits. Just as with List Joe, this means that your ad will be viewed by 100 people. There is an option to upgrade to receive more advertising along with many additional bonuses. To see details of Traffic Swarm visit: http://www.trafficswarm.com/

Pay Per Click

Google pay per click is the most widely used pay per click resource on the internet. When someone does a search using Google as their search engine, they will use any number of key words to do their search. If your key word or phrase is used, they will be led to your advertisement. But be careful! Pay per click can be very expensive if you are new to this form of advertising. One of the best tools I have found that shows you how to run a successful Google campaign is an ebook called Google Cash. For more details on Google Cash visit: http://sandy407.tnecc.hop.clickbank.net

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