It is the dream of any online marketer or business that their site visitors will just love their experience and return often. Luckily for those who take the time to learn, there is a lot that can be done to improve a site so that kind of behavior is more likely to happen. If you want repeat visitors, and who doesn’t, then you need to keep reading to find out a few things you can do.
First and foremost, your homepage is the most important page of all, because that’s where almost everybody lands when they visit your site. The impression you set in the mind of your visitors will leave a lasting memory for them so make sure it leaves a clear understanding of your sites content. Keep them from having to search for your purpose by clearly stating it on your homepage. Your readers will not want to return if your page is confusing in the least bit. The reality is you want to give them what they want right away. If your page is regarding dog training, spell it out on your homepage.
Minimize the use of graphics on your site. Gone are the days when your site was appealing when you had heavy graphics lined up on your website. What you should aim for now is a clean website design, and this is what will get you the most returning visitors. If you’re committed to using graphics, then do so as minimally as possible. The majority of visitors are looking for original and helpful content, and this is what will get them to return to your site, not having lots of flashy graphics.
Your website should be simple and not too heavy when it comes to design. Blaring background music and flashy presentations are a big taboo in the marketing world.
Avoid getting weird with font color, unless your market is weird and you think they will like it. What is always safe to do is black on white; black text on a white page background is a very safe way to go. You need to create a positive impression on your visitors, and so the black on white combo is how you will do that. You have seen plenty of business websites, and so you do know what people are expecting to see – best to not surprise them in this area. There is nothing run with doing split testing for some different font colors like dark blue, or whatever.
One of the best things you can do for repeat visitors is to have terrific content on your site. If you are paying for traffic, then it becomes even more important to optimize for repeat visitors. There is so much more that you can learn about optimizing your site, and it is well worth the effort for you.