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American Mills
social media marketing definition
"For the first time in American history, men in authority are talking about an ’emergency’ without a foreseeable end…Such men as these are crackpot realists: in the name of realism they have constructed a paranoid reality all their own."

"It is the continual preparation for war that the power elite now finds the major basis for the furthering of the several and the coinciding interests of its members."

"Accordingly, political men now have every reason to hold the American power elite accountable for a decisive range of the historical events that make up the history of the present."

"If you do not specify and confront real issues, what you say will surely obscure them. If you do not embody controversy, what you say will be an acceptance of the drift to the coming human hell."

"Those in authority within institutions and social structures attempt to justify their rule by linking it, as if it were a necessary consequence, with moral symbols, sacred emblems, or legal formulae which are widely believed and deeply internalized. These central conceptions may refer to a god or gods, the ‘votes of the majority,’ the ‘will of the people,’ the ‘aristocracy of talents or wealth,’ to the ‘divine right of kings’ or to the alleged extraordinary endowment of the person of the ruler himself."

"In the United States… a handful of corporations centralize decisions and responsibilities that are relevant for military and political as well as economic developments of global significance. For nowadays the military and the political cannot be separated from economic considerations of power. We now live not in an economic order or a political order, but in a political economy that is closely linked with military institutions and decisions. This is obvious in the repeated “oil crisis” in the Middle East, or in the relevance of Southeast Asia and African resources for the Western powers…"

"What the main drift of the twentieth century has revealed is that the economy has become concentrated and incorporated in the great hierarchies, the military has become enlarged and decisive to the shape of the entire economic structure; and moreover the economic and the military have become structurally and deeply interrelated, as the economy has become a seemingly permanent war economy; and military men and policies have increasingly penetrated the corporate economy."

"Every revolution has its counterrevolution — that is a sign the revolution is for real. And every revolution must defend itself against this counterrevolution, or the revolution will fail."

"We know well that all new cultural beginnings today must be part of world culture; that no truly intellectual life can occur if the mind is restricted; that no art can have genuine and everlasting value if it is not in a universal language. East and West. God knows there is enough restriction. Enough laziness of stereotypes. Smash them, we say to ourselves. And the only way to do that is to open up a true world forum that is absolutely free."

"Nobody talks more of free enterprise and competition and of the best man winning than the man who inherited his father’s store or farm."

"In a society of employees dominated by the marketing mentality, it is inevitable that a personality market should arise. For in the great shift from manual skills to the art of ‘handling’, selling and servicing people, personal or even intimate traits of employees are drawn into the sphere of exchange and become commodities in the labor market."

"The personality market, the most decisive effect and symptom of the great salesroom, underlies the all pervasive distrust and self-alienation so characteristic of metropolitan people. Without common values and mutual trust, the cash nexus that links one man to another in transient contact has been made subtle in a dozen ways, and made to bite deeper into all areas of life and relations. People are required by the salesman ethic and convention to pretend interest in others in order to manipulate them. In the course of time, and as this ethic spreads, it is got on to. Still, it is conformed to as part of one;s job and one’s style of life, but now with a winking eye, for one knows that manipulation is inherent in every human contact. Men are estranged from one another as each secretly tries to make an instrument of the other, and in time a full circle is made: one makes an instrument of himself and is estranged from it also."

"The American elite does not have any real image of peace — other than as an uneasy interlude existing precariously by virtue of the balance of mutual fright. The only seriously accepted plan for peace is the full loaded pistol. In short, war or a high state of war-preparedness is felt to be the normal and seemingly permanent condition of the United States."

"America – a conservative country without any conservative ideology – appears now before the world a naked and arbitrary power, as, in the name of realism, its men of decision enforce their often crackpot definitions upon world reality. The second-rate mind is in command of the ponderously spoken platitude. In the liberal rhetoric, vagueness, and in the conservative mood, irrationality, are raised to principle. Public relations and the official secret, the trivializing campaign and the terrible fact clumsily accomplished, are replacing the reasoned debate of political ideas in the privately incorporated economy, the military ascendancy, and the political vacuum of modern America."

"These men have replaced mind with platitude, and the dogmas by which they are legitimated are so widely accepted that no counterbalance of mind prevails against them. They have replaced the responsible interpretation of events with the disguise of events by a maze of public relations."

"What the main drift of the twentieth century has revealed is that the economy has become concentrated and incorporated in the great hierarchies, the military has become enlarged and decisive to the shape of the entire economic structure; and moreover the economic and the military have become structurally and deeply interrelated, as the economy has become a seemingly permanent war economy; and military men and policies have increasingly penetrated the corporate economy."

"In a public, as we may understand the term, (1) virtually as many people express opinions as receive them, (2) Public communications are so organised that there is a chance immediately and effectively to answer back any opinion expressed in public. Opinion formed by such discussion (3) readily finds an outlet in effective action, even against – if necessary – the prevailing system of authority. And (4) authoritative institutions do not penetrate the public, which is thus more or less autonomous in its operations.-In a mass, (1) far fewer people express opinions than receive them; for the community of publics becomes an abstract collection of individuals who receive impressions from the mass media. (2) The communications that prevail are so organised that it is difficult or impossible for the individual to answer back immediately or with any effect. (3) The realisation of opinion in action is controlled by authorities who organise and control the channels of such action. (4) The mass has no autonomy from institutions; on the contrary, agents of authorised institutions penetrate this mass, reducing any autonomy it may have in the formation of opinion by discussion."

"The top of modern American society is increasingly unified and often seems wilfully co-ordinated: at the top there has emerged an elite of power.The middle levels are a drifting set of stalemated balancing forces: the middle does not link the bottom with the top.The bottom of this society is fragmented,and even as a passive fact,increasingly powerless:at the bottom there is emerging a mass society."

"But now that war has become seemingly total and seemingly permanent, the free sport of kings has become the forced and internecine business of people, and diplomatic codes of honor between nations have collapsed. Peace is no longer serious; only war is serious. Every man and every nation is either friend or foe, and the idea of enmity becomes mechanical, massive, and without genuine passion. When virtually all negotiation aimed at peaceful agreement is likely to be seen as ‘appeasement,’ if not treason, the active role of the diplomat becomes meaningless; for diplomacy becomes merely a prelude to war or an interlude between wars, and in such a context the diplomat is replaced by the warlord……In other words ‘the morale of the State Department is so broken that its finest men flee from it, and advise others to flee.’"

"For the corporation executives, the military metaphysic often coincides with their interest in a stable and planned flow of profit; it enables them to have their risk underwritten by public money; it enables them reasonably to expect that they can exploit for private profit now and later, the risky research developments paid for by public money. It is, in brief, a mask of the subsidized capitalism from which they extract profit and upon which their power is based."

"They know of no solutions to the paradoxes of the Middle East and Europe, the Far East and Africa except the landing of Marines. Being baffled, and also being very tired of being baffled, they have come to believe that there is no way out—except war—which would remove all the bewildering paradoxes of their tedious and now misguided attempts to construct peace. In place of these paradoxes they prefer the bright, clear problems of war—as they used to be. For they still believe that "winning" means something, although they never tell us what."

"To really belong, we have got, first, to get it clear with ourselves that we do not belong and do not want to belong to an unfree world. As free men and women we have got to reject much of it and to know why we are rejecting it."

Quote Source -> secure.wikimedia.org/wikiquote/en/wiki/C._Wright_Mills
Quote Source -> thinkexist.com/quotes/c._wright_mills/
Quote Source -> www.cas.sc.edu/socy/faculty/deflem/MillsQuotes.htm

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