Social sites refer to a broad class of websites and services that allow you to connect with friends, family and colleagues online as well as meet people with similar interests or hobbies, etc. They are all about this idea of forming a network, going out and finding friends virtually online, making connections with them, and networking actually online.
Nowadays people use them not only to meet friends and colleagues online, but to get free traffic from them. You know how important traffic is to the life of your website? Of course you do. But it is not the same approach as you would adopt on your own websites or your own blogs.
It is an entirely different mindset. It is a different way of thinking and it is a different way of getting traffic. It is all about a user-centric or user-focused experience. It is all about the actual individual or you as a visitor rather than the website itself preaching to people. It is about information being pulled rather than pushing information which is what used to happen.
How? It is called as Social Marketing!
People call it social marketing, web 2.0 or new age marketing but the fact of the matter is this – you need to be using the social marketing websites to your advantage because there are tons of free traffic to be had from them.
The big names like MySpace, Facebook, Twitter and the rest are not only dominating news stories and people minds now but starting to play a really big part in driving traffic to marketers pages online. The problem is those social sites do not like marketers! It is true! You have to be careful when you are using them that you do not get banned or caught out. The key is to adopt this simple 4 Hs approach:
As long as you can inject a little piece of humor into your social marketing profile or even just a little piece of who you really are then you will start attracting lots of friends and widening your network.
You also need to maintain an honest approach throughout. No point uploading photos to your profile of P Diddy or Pamela Anderson pretending they are. People want to get to know you so be honest.
Have fun! That is one of the great things about social marketing is that you can have lots of fun doing it. Meeting new people, learning new stuff and making money from the traffic that you get from it all at the same time.
Also remember to help people. The more you can help people the more they will help you in return. So add useful links and recommendations to your profiles. Point people in the right direction and answer any questions people post on your profile or contact you with.